By Katie Hansen, Account Supervisor There used to be a concept of space––a commute to get from school or work back to your home where you knew you could relax. You understood when work ended and when you could have a life after work. It was clear. Yeah… that changed overnight, didn’t it? Now, our […]
By Marisa Gregory, Account Supervisor Over the summer I worked as a PR Intern for Pangissimo, a tech startup company founded by recent Boston University graduates. My job consisted of updating the company’s social media, staging photoshoots and reaching out to influencers. Over the summer the team and I were spread out all throughout the […]
By Magdalene Soule, Account Director Over the course of a number of my PR classes at BU, a contentious question always seems to arise: Is PR inherently unethical? In my PR Ethics course, CM525, I was taken with a disturbing BuzzFeed article we were assigned to read – “Disinformation for Hire: How a New Breed […]
By Sofia Martinez Novoa, Account Director The COVID-19 outbreak has forced more and more changes across the globe, and the food industry has not gone unaffected. As of March 17, all restaurants in Massachusetts have been limited to takeout and delivery following the emergency order issued by Governor Baker. Here is how a few restaurants, […]
By Verónica Rodríguez, Account Supervisor Dear Millennials, What is currently stopping you from buying a $20 plane ticket? If you’re anything like me, that might sound extremely tempting. As many know, it is proven that millennials are risk-takers. How about during this lockdown, are millennials taking this seriously? A change of routine due to the […]
By Hailey McKee, Account Supervisor Trust within the Agency Setting 2020 has been a year of novel changes. Though we’re only halfway through March, we’ve already experienced revolutionary political campaigns, the sudden death of a basketball superstar, the first non-English film to win best picture at the Academy Awards, and the outbreak of a global […]
By Yuna Yu, Account Supervisor When the word “conflict” appears, what’s your instinctual thought? Is it people recklessly yelling at each other with twisted voices and faces? If so, then it seems like conflict has been stigmatized a little bit too much. “Conflict always arises when there are groups of people. always,” said Hornsey, the […]
By Stephanie Molano, Account Supervisor Remember the days when we would watch an ad on TV and call the 1-800 number listed to order whatever item was on the screen? Yeah, I can barely remember those days either. The advertisement and marketing industries have taken a large turn in the past five years – and […]
By Victoria Bortoluzzi, Account Supervisor Girls… tell me how many times you’ve heard, “You only came to the game for the nachos,” and “I bet you can’t name five players on the team”. Is it way too many times to count or even remember? Women talking about sports has always been a head-turner, and the […]
By Jasmine Chen, Account Supervisor Another graduation season is coming, and the public relations soon-to-be graduates from the College of Communications can’t wait to start their career life in the communications field. If this sounds like you, check out these necessary skills to succeed in PR: Writing Writing is the first and the most crucial […]