By Amanda Yuanyuan Wu, Account Supervisor Networking is an important aspect of career success, and it’s never too early to start building your professional network. Don’t be afraid to step out of your comfort zone and talk to people. As a college student, you have unique opportunities to connect with industry professionals. People are […]
By Alex Gertler, Account Supervisor Public relations is a dynamic and constantly evolving field. The next five years will bring significant changes, innovations, and opportunities. In this blog, we’ll explore some of the most prominent predictions for the future of public relations. Data-driven PR may become prevalent As the world becomes progressively data-focused, […]
By Angela Schmidt, Account Supervisor My first-ever interview occurred during my sophomore year in the fall of 2020 and from that information alone, you can probably make an accurate guess as to where this interview took place—online. Zoom and other video conferencing softwares were just one of the many creative ways individuals and organizations […]
By Eymee Torres, Account Supervisor As we are reaching the near-end of the spring semester, you are probably wondering what your next steps are for the summer. Whether that means taking summer classes or finding the ideal summer internship, it can be quite nerve-wracking. An internship is critical to helping you jumpstart your career […]
By Melissa Booker, Account Supervisor As a senior graduating this spring, I am not a stranger to the question “What are your post-graduation plans?” asked by family and friends. To many, the looming freedom and unknown realm of life after college is terrifying. Trying to figure out what you want to do, where you want […]
By Corree Johnson, Director of External Affairs Media relations is a crucial part of any public relations strategy. To get your brand or message in front of the right people, you need to craft a compelling pitch that resonates with journalists and editors. Here are my top five tips for effective media relations pitches that […]
By Josh Toledo, Account Supervisor Do you know that voice in your head that whispers, “you don’t deserve to be in the same room as these people! They’ve accomplished so much more than you — just wait till they find out the truth!” Well, that voice is a liar. You could be suffering from imposter […]
By Sharlize Lescano, Account Supervisor In today’s digital landscape, social media can act as a powerful tool for storytelling and community building. Nonprofit organizations can use social media to share information, connect with supporters, and reach new audiences despite geographical barriers. The trick is to use social media effectively, which can be difficult for a […]
By Emelyn Theriault, Account Supervisor I love running. Running puts my mind at ease, and the endorphins it sends coursing through my body are unbeatable. It is a sport that can be equally social and competitive. It is what you make of it. In running, your PR is your “personal record.” Your […]
By Corree Johnson, Director of External Affairs Media relations is a fact of life for public relations professionals. For some, like Regan Schiappa, media relations is more than her job — it is her passion. Below, Schiappa shares her top five takeaways for effective media relations. Know Your Client and Industry To be an effective […]