By: Llariley Coplin, Account Supervisor I think it is safe to say that most aspiring and practicing PR professionals have this one thing embedded into their daily routine — checking the news. Whether you are studying PR or are already a practitioner, one thing we all know about the industry is that staying up-to-date […]
By: Danielle Iuliani, Account Supervisor When it comes to branding, a working strategy is not always the best strategy. If a branding strategy has worked in the past, that does not mean it cannot be changed and improved. As companies’ reputations change, their brands should follow. Branding is more than creating a combination of colors […]
By Carroll Rudman, Account Supervisor Public Relations is an exciting career field with plenty of opportunities! The PR curriculum that many schools follow allows for students to dip their toes in a variety of PR related topics. Post grads may wonder how they can apply their 4 years of PR courses to real life, not […]
By: Jaliana Griesbach, Account Supervisor The holiday season has officially begun, even if you’ve already been listening to festive music since Halloween. Although festivities will look different this year, creative campaigns will continue to impact the communications industry this holiday season. During this busy time of year, consumers are bombarded with corporate media pushes. So, […]
By Kelsey Littleton, Account Supervisor During school you learned the importance of networking, and you’ve most likely used those skills to land yourself a job, but now what? Do you stop networking? Have you met everyone you need to know? Of course not! Networking is a lifelong activity that will help you in every stage […]
By Emma Silva, Account Supervisor As PR professionals, it is extremely important to stay informed. Knowing what is going on in the world and understanding current industry trends helps us to provide the best possible counsel for our clients. Nowadays there are countless ways to stay informed, from podcasts to push notifications. The 24-hour news […]
By Michael Zhang, Account Supervisor Leading a team can be a nightmare. Many things can go wrong. Team members can ghost meetings, become unproductive, not listen to your advice or turn against each other. After the pandemic hits and everything goes online, leading a team has become even more difficult, especially when you have team […]
By Casey Elder, Account Supervisor Brands have been put under the spotlight like no other this year. The way brands react (or don’t react) to social injustices has been watched forever, but this year it was on full display. In the summer, the way brands reacted to the Black Lives Matter movement did not go unnoticed. Many brands […]
By: Hailey McCloskey, Account Supervisor As a public relations student, there is one phrase you hear from at least one family member at Thanksgiving, a friend with no filter, or even a complete stranger when you divulge your major choice: “What do you want to do with your studies/degree?” The answer? Everything. The beauty of […]
By Lauren Crociati, Account Supervisor Journalists and public relations practitioners are not so different. Both need to get to the truth of the story, whether it be breaking news or emphasizing every high-quality feature of a product. Both understand the importance of storytelling and its place in media. Most importantly, both see the value of […]