By Alex Siracusa, Director at PRLab The field of marketing communications is evolving quickly, and the notion of data as king likely won’t be too far from a reality in the coming years. Clients are becoming more concerned with measuring the success of campaigns, so agencies must be very diligent in making informed decisions. Unfortunately, […]
By Cara McAteer, Supervisor at PRLab As a PR practitioner you may find yourself with the opportunity of having a super innovative, trendy, and unique startup company as your client. Helping a startup build their communication efforts from the ground up can be very rewarding and exciting, however, it can also pose real challenges. Here […]
By Tenaya Goldsen, Supervisor at PRLab As a standard millennial, I have grown up badgered by elders who believe my generation is indifferent and has no idea what is going on in the world. When making this conviction my grandfather always cites the evidence that newspaper sales are at record lows. But while he is […]
By Sanam Shah, Supervisor at PRLab PRLab has many unique opportunities for students seeking a career in the public relations world. Chief among them are the leadership prospects available to all students who display management potential. As with all management roles however, a PRLab supervisor will most likely run into some issues when working with […]
By Jessi Dixon, Supervisor at PRLab Around 2007 the Chicago Blackhawks of the National Hockey League (NHL) were going through a rebuild. They were one of the six original teams in the inaugural season of the NHL in 1907, but hadn’t won a championship in since 1961. In a sports town like Chicago and with […]
By Katie Arbige, Director at PRLab The time spent waiting for a response from a reporter regarding your pitch can feel like a lifetime. That could be because you’re probably still waiting for responses to the pitches you sent 15 months ago, 7 weeks ago, 4 days ago, and probably yesterday as well. There is […]
By Sana Haque, intern at PRLab As an average millennial, you’re probably used to hearing the usual stereotypes against your generation. “Lazy and entitled,” “jobless” and “spoiled” are some of the common criticisms that come your way. There is a need to fight these harsh stereotypes and find your own place as you come up […]
By Claire Nester, Director at PRLab Karen Raskopf spoke to PR students last month about the trials and tribulations of being the head of communications for well-known, global brands. Raskopf has been the Senior Vice President and Chief Communications Officer at Dunkin’ Brands since 2009, and prior to Dunkin’ Brands, she held similar positions at Blockbuster […]
By Jordyn Danielson, Supervisor at PRLab During spring break, a group of students were given the opportunity to visit and learn from some of the largest public relations and marketing agencies in the world. These students sat in on discussions at Fleishman Hillard, Weber Shandwick, Jack Morton, Edelman, Burson Marstellar, Cohen & Wolfe, Ketchum, and Ogilvy […]
What’s the Best Way to Tell Your Story? By Lan Yao, Director at PRLab People learn through stories. Nearly all our early understandings of the world come from a piece of good story. It doesn’t matter whether it is of a princess, a monster, or a robot from the future, by the end of the […]