By Elias Goodman, Account Supervisor Boston University is regarded by most college publications to be an “elite institution.” Its repertoire of highly-regarded schools, from the the Questrom School of Business in East campus to the School of Hospitality Administration far West, regularly sees students rise to the top of their industries. There’s no denying that […]
By Ankita Chakraborty, Account Supervisor October 1, 2019 Ever hosted a party where not everything went great? Now, imagine organizing a commercial event where the attendees are not your friends. An event where strangers with similar interest are expecting to have a unique experience, and you run the show (or at least a part of […]
By Chaneigh Bernard, Account Supervisor September 24, 2019 PRLab has been, without a doubt, the most rewarding PR experience I have encountered as a student at Boston University. As an account executive in the Spring 2019 semester, I was able to develop so many skills, assets, and professional values that greatly contributed to my academic […]
By: Lauren Ren, Account Supervisor at PRLab April 28, 2019 When you think of work attire in the communications field, what comes to mind? Plain, boring black and white suits? Boxy fits and huge laptop bags? If you’re worried about needing to buy yourself a brand new wardrobe of pieces you hate for the sake […]
By: Julie Fager, Account Supervisor at PRLab April 21, 2019 PRLab is a course, an agency, and a community, all in one. This is my second semester participating in PRLab and the experience I have gained is invaluable. PRLab made it possible for me to make strong connections with my professors and my peers, unlike […]
By: Mikaela Lindemann, Account Supervisor at PRLab April 15, 2019 In this ever-competitive job field and “look-at-me” cultural shift, it may be starting to get more difficult to stand-out. That is why now, personal branding is crucial to cultivate a successful career. Personal branding plays an important role in establishing or boosting your career by […]
By: Isabella Sheridan, Account Supervisor at PRLab April 8, 2019 It is essential for public relations practitioners to recognize the power of the social media influencer. With the rising growth of consumer trust in influencer recommendations, influencer marketing is posed to reach revenue of between $5 and $10 billion by 2022. Businesses that understand influencer […]
By: Jazmin Holdway, Account Supervisor at PRLab April 4, 2019 Business describes the practice of earning a living through engagement in commerce. This blog refers to what public relations professionals do as a business function. After all, PR helps clients improve their bottom line, right? So, senior communications executives are pushing to further understand their […]
By: Jessica Swarm, Account Executive at Boston University’s PRLab As we move further into the digital age, Americans are spending more time than ever before staring at screens. Smartphones and tablets and unlimited data plans have increased the ease of access to the internet. According to a 2018 Nielsen study, the average adult in the […]
By: Abigail Hatfield, Account Supervisor at PRLab Kids and technology is a lot like politics, everyone has an opinion, but no one actually knows the right way to address it, or if it even matters. Is there a right way? Does it matter? Who knows, but you do know your child. With adolescents’ ability to […]