Five Instagram Tips
By Amelia Olsen, Intern at PRLab
As Instagram becomes an increasingly popular tool for almost all businesses, new tactics are arising from many sources. Here is a list of five effective strategies to get the most views, followers, and likes:
1. Aesthetics are key— this may seem obvious, but make sure your pictures are dynamic and interesting to look at. The goal is to make your follower stop scrolling through their feed to look at your picture, so you have to initially grab their attention.
2. #Hashtag— hashtags are a good way to get engaged in the Instagram community. Users who are interested in a certain product or topic may search the hashtag, so make sure your hashtag isn’t too specific or complex. Be careful not to over do it, because too many tags and appear messy
3. Be present, not annoying— You want your followers to remember you for your frequent, entertaining posts, not be annoyed every time you spam their feed! Moderation is key.
4. Follow your friends— Following similar or local companies will give you a friendly appearance and build a virtual community. Also, following some of your biggest supporters will show your appreciation.
5. Engage— Ask open ended questions in your captions, and comment back to your followers when they reply. This will start a conversation, and make your account seem friendly and approachable.
Happy posting!
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