Ali Kebarighotbi, CISE Industry Roundtable 11-4-15
Ali Kebarighotbi, Director of Statistical Learning Systems at Nielsen, spoke to CISE graduate students at the 2nd Fall Semester Industry Roundtable. Ali described the data related products that Nielsen uses to collect consumer survey data and inform companies about product innovation, price point and product lines. His focus at Nielsen is primarily on the development of advanced analytical tools for measurement and the analysis of the consumer goods market. “We are in charge of innovation,… if companies want to come up with a new product, rate a product, find the best pricing and pack size combination of products, or assess the effect of product distribution and advertisement on its near term performance in the market, we can provide answers for them,” said Ali.
After the roundtable, Ali spoke with students during an informal lunch. Students appreciated the opportunity to learn about a different industry where they can apply their skills.
Ali earned his PhD in Systems Engineering at Boston University in 2012. His advisor was Professor Christos Cassandras.