Students enrolled in the course will develop an understanding of the process of conducting social science research, especially as it pertains to the hospitality industry. This course will introduce students to the scientific method of inquiry and explain important considerations pertaining to quantitative, qualitative, and mixed-method approaches. Students will develop skills in conducting literature searches, reading empirical research studies, and applying these methods. Students leave the course better able to understand and critically examine published research findings as well as generate their own research questions and design robust research interventions to provide answers to these inquiries.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.