Discover how to resolve real-world design challenges in the hospitality industry in this interactive 15-week course. This course explores graphic design principles, processes, and practices, focusing on effective communication through visual information. Students also use design thinking techniques to translate complex data, ideas, and concepts into visually compelling, clear, and engaging designs. Topics covered include design thinking, iteration, prototyping, typography, color theory, layout design, information hierarchy, and digital tools for design production. Emphasis is placed on understanding user experience (UX) and information hierarchy. Throughout this course, students develop skills using relevant Adobe Creative Cloud software while working on projects incorporating graphic and information design solutions. By the end of the course, students will have a solid foundation in creating visually impactful designs that communicate information effectively across different media platforms, including print, digital, and interactive.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.