Undergraduate Prerequisites: SHA HF 100, and (SHA HF 260 or QST MK 323), and (CAS WR 150/151/152 or CGS RH 104); First Year Writing Seminar (e.g., WR 100 or WR 120) - This is an advanced course focusing on hospitality marketing strategies for hotels, restaurants, tourist attractions or other related events and experiences. In this course we will build upon and integrate basic marketing principles into complex marketing strategies designed to capture market share. All projects are for real situations with real "clients" to be delivered in real time, enabling us to work with industry professionals. Special attention will be placed on market research, targeted marketing, digital marketing, and presentation skills. Effective Fall 2018, this course fulfills a single unit in each of the following BU Hub areas: Writing- Intensive Course, Creativity/Innovation. 4 cr. Offered Fall & Spring.

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