Advanced Consumer Behavior in Hospitality
SHA HF 361
Undergraduate Prerequisites: SHA HF 260 - In order to create and deliver value for customers, marketers must develop a deep understanding of how their consumers make decisions when purchasing and using their services. In this course those consumer behavior theories will be explored that are most applicable to different types of hospitality purchase experiences. 4 cr. Offered Spring Semester.
SPRG 2025 Schedule
Section | Instructor | Location | Schedule | Notes |
---|---|---|---|---|
A1 | King | SHA 210 | MW 10:10 am-11:55 am | Prereq HF100 or HF150 |
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.