Advanced Consumer Behavior in Hospitality

SHA HF 361

Undergraduate Prerequisites: SHA HF 260 - In order to create and deliver value for customers, marketers must develop a deep understanding of how their consumers make decisions when purchasing and using their services. In this course those consumer behavior theories will be explored that are most applicable to different types of hospitality purchase experiences. 4 cr. Offered Spring Semester.

SPRG 2025 Schedule

Section Instructor Location Schedule Notes
A1 King SHA 210 MW 10:10 am-11:55 am Prereq HF100 or HF150

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.