This course will provide Media Ventures students with the research tools, techniques, and methodologies required to explore, evaluate viability, test, and validate potential business ideas using design thinking and product strategy based principles. Students will learn the importance qualitative and quantitative approaches to understanding their industry, market, and audience in order to ensure their idea has considerable value and a competitive advantage in today's data-driven marketplace.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.