This course examines the critical financial and strategic challenges that businesses face whether they are in start-up, expansion, or exit mode. Students will use case studies to delve into the lives of the founders and CEOs of some of the world's most innovative and enduring brands and industry game-changers. We'll delve into each company's business model(s) and learn why some evolve to become industry gold standards while others fail.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.