Health Campaigns

COM CM 539

Undergraduate Prerequisites: Sophomore standing. - Health Campaigns involves the principles and practices of designing media campaigns to promote health behavior change, whether related to smoking and alcohol consumption, illicit drug use, physical activity and diet, condom use, public safety, and environmental issues. It centers on how health organizations and initiatives can achieve their goals for population-based health behavior change by strategically creating, distributing, and evaluating media campaigns and media messages. At the nexus of communication and public health, this course uses theory and persuasive elements as a basis for designing and implementing health media campaigns and media messages via different media, including traditional media, new media, and social media. With this foundation, students are tasked to evaluate extant health media campaigns and campaign messages and design their own original health media campaigns and campaign messages.

FALL 2024 Schedule

Section Instructor Location Schedule Notes
A1 Hwang CGS 115 W 2:30 pm-5:15 pm Students must have at least sophomore standing to register for COMCM 539.

FALL 2024 Schedule

Section Instructor Location Schedule Notes
B1 Odenwald PSY B35 R 6:30 pm-9:15 pm Students must have at least sophomore standing to register for COMCM 539.

SPRG 2025 Schedule

Section Instructor Location Schedule Notes
A1 Canalli Bona COM 217 TR 11:00 am-12:15 pm Students must have at least Sophomore standing to take COMCM 539

SPRG 2025 Schedule

Section Instructor Location Schedule Notes
B1 Kath PRB 150 R 6:30 pm-9:15 pm Students must have at least Sophomore standing to take COMCM 539

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.