Brand Experience Marketing

COM CM 527

Undergraduate Prerequisites: (COMCM217 & COMCM417) - Graduate Prerequisites: (COMCM708 & COMCM717) - Today's rapidly changing digital and media landscape calls for strategic and creative solutions that take into consideration emerging consumer behaviors and the new technologies that enable them. In this course, students create content and campaigns that consider the many different ways in which brands engage with their communities - paid and earned media, mobile apps, and branded utility. 4 credits.

FALL 2024 Schedule

Section Instructor Location Schedule Notes
A1 Reilly COM 208 R 6:30 pm-9:15 pm The undergraduate prerequisites for COMCM 527 are COMCM 217 and COMCM 417. The graduate prerequisites are COMCM 708 and COMCM 717.

FALL 2024 Schedule

Section Instructor Location Schedule Notes
B1 Cassell EOP 278 M 6:30 pm-9:15 pm The undergraduate prerequisites for COMCM 527 are COMCM 217 and COMCM 417. The graduate prerequisites are COMCM 708 and COMCM 717.

FALL 2024 Schedule

Section Instructor Location Schedule Notes
C1 Reilly COM 210 W 6:30 pm-9:15 pm The undergraduate prerequisites for COMCM 527 are COMCM 217 and COMCM 417. The graduate prerequisites are COMCM 708 and COMCM 717.

SPRG 2025 Schedule

Section Instructor Location Schedule Notes
A1 Reilly CDS 463 W 6:30 pm-9:15 pm The undergraduate prerequisites for COMCM 527 are COMCM 217 and COMCM 417. The graduate prerequisites are COMCM 708 and COMCM 717.

SPRG 2025 Schedule

Section Instructor Location Schedule Notes
B1 Cassell CDS 363 M 6:30 pm-9:15 pm The undergraduate prerequisites for COMCM 527 are COMCM 217 and COMCM 417. The graduate prerequisites are COMCM 708 and COMCM 717.

SPRG 2025 Schedule

Section Instructor Location Schedule Notes
C1 Reilly COM B29 T 6:30 pm-9:15 pm The undergraduate prerequisites for COMCM 527 are COMCM 217 and COMCM 417. The graduate prerequisites are COMCM 708 and COMCM 717.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.