Undergraduate Prerequisites: COM CM215; Senior in the Public Relations track/major. - Graduate Prerequisites: (COMCM701) COM CM701 - This unique course provides students with a practical and theoretical overview of various principles of public relations career management. This class explores opportunities and requirements for work in the public relations industry. Through visits by leading industry professionals, readings and case studies, students who are about to set out on their PR careers (or reenter them) will receive a comprehensive view of the many paths open to them. Whether it is on a corporate communications staff, the agency track, in social/digital/analytics, taking an entrepreneurial direction, in content development, sports and entertainment or change communication, students will learn about the competencies required in each, begin to formulate their career objectives and build plans for getting there. More broadly, through in-class lectures and discussions, students also will explore the skills sets and characteristics necessary for success in the rapidly changing world of contemporary PR, as well as the differing work environments and cultures that are out there so that they can begin to assess the ones that might be a fit for them. 4 cr. 1st sem.

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