Undergraduate Prerequisites: (COMCM217, CM417, CM501) - Graduate Prerequisites: (COMCM501, CM717, CM708) - The assignments you'll work on in Art Direction this semester are structured to provide you with the firsthand experience of managing and developing brands for a range of clients. You'll assume responsibility for the strategic insight and discovery necessary to shape the brand's image development and then go on to determine and implement the advertising's consistent, overall design aesthetic. Successful work from these assignments, showcased in your portfolio, will demonstrate your ability to manage the brand development process for 21st century clients.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.