This course develops both conceptual knowledge and practical skills to identify the most appropriate and cost-effective global promotional strategies and develop and implement successfully such a strategy in an increasingly competitive and volatile global environment. Effective Fall 2019, this course fulfills a single unit in each of the following BU Hub areas: Social Inquiry II, Global Citizenship and Intercultural Literacy, Critical Thinking.

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.