Brand Communication and Consumer Analytics
COM CM 431
Undergrad prerequisites: CM180, CM321, and either CM215 or CM217. - This course provides a comprehensive understanding of brand communication through consumer analytics. Through a combination of theoretical frameworks and practical applications, it explores the foundational components of brand development and the effective strategies and tactics implemented across owned, earned, and paid media to build, manage, and reshape winning brands. The course examines a diverse array of global brands spanning various categories and representing different phases of their life cycle. Students will collaborate to launch a new global brand as a final project.
FALL 2025 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| A1 | Sullivan | EPC 206 | TR 9:30 am-10:45 am | The prerequisites for COMCM 431 are COMCM 215 or CM217; COMCM 180 and COMCM 321. Description: This course provides a comprehensive understanding of brand communication through consumer analytics. Through a combination of theoretical frameworks and practical applications, it explores the foundational components of brand development and the effective strategies and tactics implemented across owned, earned, and paid media to build, manage, and reshape winning brands. The course examines a diverse array of global brands spanning various categories and representing different phases of their life cycle. Students will collaborate to launch a new global brand as a final project. |
SPRG 2026 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| A1 | Sullivan | MCS B31 | T 12:30 pm-3:15 pm | This course is on the Spring 2026 waitlist. Please visit the Department of Mass Communication, Advertising & PR’s webpage bu.edu/com/masscom for the waitlist form. |
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.
