Undergraduate Prerequisite: COM CM412. - This course offers advanced exploration in the art and science of advertising strategy, highlighting the skills and knowledge required for success in this rapidly changing segment of the industry. This class will extend the material learned in CM 412 through a deep dive into the tools and techniques used by top advertising agencies, consultancies, brands and digital platforms to uncover the insights that drive outstanding creative briefs and create breakthrough advertising strategies that yield business results. Note: A version of this course already exists at the graduate level.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.