Undergraduate Prerequisites: COMCM217 - Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools. Students learn to write effective, creative briefs.
FALL 2025 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| A1 |
Borden |
STH B20 |
R 12:30 pm-3:15 pm |
The prerequisite for COMCM 412 is COMCM 217. |
FALL 2025 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| B1 |
Sullivan |
COM 217 |
TR 2:00 pm-3:15 pm |
The prerequisite for COMCM 412 is COMCM 217. |
FALL 2025 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| C1 |
Mascott |
COM 317 |
W 6:30 pm-9:15 pm |
The prerequisite for COMCM 412 is COMCM 217. |
SPRG 2026 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| A1 |
Borden |
COM 111 |
M 2:30 pm-5:15 pm |
The prerequisite for COMCM 412 is COMCM 217 |
SPRG 2026 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| B1 |
Sullivan |
COM 109 |
R 8:00 am-10:45 am |
The prerequisite for COMCM 412 is COMCM 217 |
SPRG 2026 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| C1 |
Borden |
CGS 321 |
TR 12:30 pm-1:45 pm |
The prerequisite for COMCM 412 is COMCM 217 |
SPRG 2026 Schedule
| Section |
Instructor |
Location |
Schedule |
Notes |
| D1 |
Mascott |
COM 109 |
T 8:00 am-10:45 am |
The prerequisite for COMCM 412 is COMCM 217 |
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.
