Introduction to Advertising
COM CM 217
Explores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation. Students prepare comprehensive advertising plans, including marketing strategy and speculative advertising campaigns. Open to freshmen. 4 cr. Either sem.
FALL 2025 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| A1 | Foley | CGS 129 | MW 10:10 am-11:55 am | 18 seats are reserved until the first day of classes for incoming COM external transfer students. |
SPRG 2026 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| A1 | Foley | PHO 206 | MW 10:10 am-11:55 am | 10 seats are reserved for incoming external transfer students. Any seats remaining will be released on 1/20, the first day of classes. |
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.
