Advanced Revenue Management

SHA HF 471

The purpose of this course is an advanced study in Hotel Revenue Management. We will combine classroom work and field projects to gain more in-depth knowledge of Revenue Management practices. The course will develop a fundamental understanding of the use of pricing and capacity concepts combined with optimization tools to achieve revenue improvement within the practical context of limited resources and information. Topic examples from a variety of industries, including hotels, restaurants, airlines, and car rental agencies, will be used to develop skills in designing and implementing solutions in different environments.