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QST MS 772: Product Development
This course builds on design thinking concepts by helping students use a foundational set of innovation and development tools to convert customer insights into tangible offers. The goal of the course is to enable students to contribute to a development teams' ability to deliver innovation to the market through ideation, concepting, prototyping, piloting, and launch. Students will learn to deploy tools at each step and learn ways to include customer feedback in an iterative way. -
QST MS 773: Customer Data Analysis
This course seeks to familiarize students with customer data analysis related to digital marketing and sales, customer experience, and product management. The goal of this course is to help students uncover insights along the customer's journey as they move in stages of awareness, intent, conversion, and retention. Students will build foundational skills in analyzing customer data.
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