To receive the BS degree from Boston University, students must complete a total of 32 courses. Of these, 17 must be in the liberal arts.

To satisfy the requirements of any of the three 16-course concentrations offered by the Department of Mass Communication, Advertising & Public Relations, students take a combination of two courses required of all students, two selected from a list of options, three selected from liberal arts, and five from one of the three major areas of concentration (each of which has its own pattern of requirements). The remaining courses are electives. These configurations of courses can be explained as follows:

From section one below, all three courses are required of all students. From section two, students can select any one course. As explained in section three, three courses must be selected from the College of Arts & Sciences. Finally, each of the major concentrations has its own pattern of required and optional courses as explained under their headings:

1. All students must take the following 3 required foundation courses:

• COM CM 321 Mass Communication Research
• COM CM 331 Writing for Mass Communication
• COM CM 380 Theory and Process of Communication

2. All students must choose one course from the following list of communication discipline courses:

• COM CM 303 Organizational Structure and Behavior
• COM CM 311 Oral Presentation (MC students can not count this course here.)
• COM CM 323 Design and New Media
• COM CM 409 Persuasion and Public Opinion
• COM CM 481 Law of Communication (MC students can not count this course here.)

3. All students must select three courses from the College of Arts & Sciences that are related to their major concentration. The three related CAS courses are either in one department in CAS or have a thematic relationship. Except for a foreign language concentration, these courses must be at least 300 level. The concentration can include one 100- or 200-level course if it is a prerequisite for one of the other two courses in the CAS concentration.

4. The remaining courses are free electives that can be taken in any School of Boston University in any pattern. Also, they may be used within the recommended elective sequence listed below in the Department of Mass Communication, Advertising & Public Relations. If needed, they may also be used to complete freshman/sophomore requirements.

Mass Communication, Advertising & Public Relations

After choosing one of the three major areas of concentration listed below, students must complete five courses (20 credits) in their chosen field. With some exceptions, these will be taken during the junior and senior years. Some of the courses may have prerequisites (listed in parentheses). Some courses are offered every semester; others are offered only in the fall or spring. Some are also offered in Summer Term.

Advertising

Courses in bold are required.

• COM CM 317 Introduction to Advertising
• COM CM 323 Design and New Media
• COM CM 405 New & Traditional Media Strategies (COM CM 317)
• COM CM 411 Art Direction (COM CM 317, CM 331, and CM 417)
• COM CM 412 Consumer Insight and Account Planning (COM CM 317)
• COM CM 416 Strategic Brand Solutions (COM CM 317)
• COM CM 417 Fundamentals of Creative Development (COM CM 317 and CM 331)
• COM CM 419 Advertising Management (COM CM 317)
• COM CM 420 AdLab (2 credits per semester)
• COM CM 423 Portfolio Development for Advertising (COM CM 317 and CM 331 and CM 417)
• COM CM 471 Communication Internship (COM CM 317 and CM 331, junior status plus COM GPA of 3.0 or higher)
• COM CM 508 Video Production for Marketing Communication
• COM CM 518 Creating Video Campaigns (COM CM 317, CM 331, and CM 417)
• COM CM 519 Interactive Marketing Communication (COM CM 317)
• COM CM 527 Strategic Creative Development (COM CM 317, CM 331, and CM 417)
• COM CM 555 Advanced Promotional Writing (COM CM 331)
• SMG SM 299 Management as a System

Public Relations

Courses in bold are required.

• COM CM 301 Principles and Practices of Public Relations
• COM CM 441 Media Relations (COM CM 301 and CM 331)

One course required from the following:

• COM CM 313 Corporate Communication (COM CM 301)
• COM CM 345 Public Relations in Nonprofit Settings (COM CM 301)
• COM CM 734 Governmental Public Relations (by permission of instructor, COM CM 301)

One course (4 credits) required from the following:

• COM CM 471 Communication Internship (COM CM 301 and CM 331, junior or senior status plus 3.0 or higher COM GPA)
• COM CM 473 PRLab (COM CM 301 and CM 331) (Total of 4 credits required)

One course required from the following:

• COM CM 443 New Media and PR (COM CM 301)
• COM CM 522 Managing Corporate Crises and Issues (COM CM 301)
• COM CM 525 PR Ethics (COM CM 301)

Communication Studies

Courses in bold are required.

• COM CM 301 Priniciples and Practices of Public Relations
• COM CM 303 Organizational Structure and Behavior
• COM CM 311 Oral Presentation
• COM CM 317 Introduction to Advertising
• COM CM 471 COM Internship (COM CM 331 and either CM 321 or CM 481; junior or senior status plus a COM GPA of 3.0 or higher)
• COM CM 481 Law of Communication (2nd sem only)
• COM CM 510 Computers in Communication
• COM CM 514 New Communication Technologies
• COM CM 523 Designed Interactive Experiences (COM CM 510)
• COM CM 534 Communication Strategies in Negotiation and Conflict Resolution
• COM CM 555 Writing for Multimedia (COM CM 331)

From time to time, courses numbered COM CM 561 or 562 are offered on various specialized areas of communication practice. With the approval of the student’s advisor and the chair of the department, these may sometimes be substituted by petition for some of the options in the three sequences.

In some cases, students may petition to substitute (nonrequired) courses in a major concentration. This must be done with the approval of the student’s advisor and the chair of the department. In special cases, a student may petition to construct an individual major area of concentration. This must be done early and with clear objectives in mind because it can pose unanticipated difficulties that may delay graduation. It requires a formal petition and approval from both the student’s advisor and the chair of the department.

Advertising students will complete a total of 13 courses (52 credits). These are distributed as follows: 4 required courses, 6 concentration courses, and 3 electives.

Required Courses

• COM CM 702 Advertising and Society
• COM CM 707 Writing for Media Professionals or
  CM 705 Writing for International Students
• COM 708 Principles and Practices of Advertising (Fall only)
• COM 732 Advertising Campaigns (taken twice for 2 credits per semester) (COM CM 708)

Management Track

• COM CM 712 Consumer Insight & Account Planning (COM CM 708) or
  COM CM 519 Interactive Marketing Communication (COM CM 708)
• COM CM 716 New and Traditional Media Strategies (COM CM 708)
• COM CM 704 Contemporary Mass Communication or
  COM CM 710 Communication Theory
• COM CM 721 Advertising Management (COM CM 708)
• COM CM 722 Communication Research
• COM CM 726 Strategic Brand Solutions (COM CM 708)

Creative Track

• COM CM 518 Creating Video Campaigns (COM CM 708 and CM 717)
• COM CM 704 Contemporary Mass Communication
• COM CM 717 Fundamentals of Creative Development (Fall only)
• COM CM 751 Advanced Art Direction (COM CM 708 and CM 717) or
  COM CM 752 Advanced Copywriting (COM CM 708 and CM 717)
• COM CM 753 Portfolio Development I (COM CM 708 and CM 717)
• COM CM 754 Portfolio Development II (COM CM 708, CM 717, and CM 753)

Thesis Track

• COM CM 704 Contemporary Mass Communication
• COM CM 710 Communication Theory
• COM CM 721 Advertising Management
• COM CM 722 Communication Research
• COM CM 723 Advanced Communication Research for Thesis Track (COM CM 722)
• COM CM 909 Thesis Research