Recommended elective for Advertising, Marketing & Public Relations.

Focuses on London’s stellar reputation for creative and production excellence in advertising; examines how the advertising is shaped by the anti-sell, irony-modulated consumer culture, and emphasizes the way that deifying research risks diluting creative.

• Units: 4
• BU Hub areas:
  • Aesthetic Exploration
  • Philosophical Inquiry and Life’s Meanings

Recommended elective for Advertising & Marketing, Public Relations Tracks

Introduces advanced advertising and media theory, focusing on the role of advertising and its integration within contemporary marketing communications. To define the advertising management process, messages, media, measurement, and assess creative work critically in terms of strategy, objectives, and execution.

• Units: 4
• BU Hub areas:
  • Oral and/or Signed Communication
  • Creativity/Innovation

This course explores the background, context, theories, practices and functions of PR in Britain, analyzing the environment of British organizations and its impact on PR planning and strategy, including the corporate, governmental and non-profit sectors.

• Units: 4
• BU Hub areas:
  • Social Inquiry I
  • Digital/Multimedia Expression
  • Creativity/Innovation

Prerequisite: COM CM 217 or COM CM 317

Focus is on the strategic creative process in advertising including concept development, copywriting, visualization, and design. Assignments require conceiving solutions to client marketing challenges across a range of media. Teaches foundations for development of effective advertising: problem definition, strategic development, and conceptual idea generation through tangible executions.

• Units: 4

Recommended elective for Advertising & Marketing, Public Relations Tracks

This course develops theoretical and working knowledge of how brands create value for organizations, consumers and society at large. It develops theoretical and practical knowledge of how brands can be managed to help organizations achieve their marketing and strategic goals.

• Units: 4
• BU Hub areas:
  • Oral and/or Signed Communication
  • Critical Thinking
  • Social Inquiry I

This course develops both conceptual knowledge and practical skills to identify the most appropriate and cost-effective global promotional strategies and develop and implement successfully such a strategy in an increasingly competitive and volatile global environment.

• Units: 4
• BU Hub areas:
  • Social Inquiry II
  • Global Citizenship and Intercultural Literacy
  • Critical Thinking

Introduction to the strategic marketing concepts, tools and frameworks that underlie consumer marketing strategies. Analysis and assessment of companies operating in British and European markets that face increased global competition, demanding consumers and fast-evolving technologies. Examples used are updated to reflect current events.

• Units: 4
• BU Hub areas:
  • Social Inquiry I
  • Oral and/or Signed Communication

Undergraduate Prerequisites: CASCS112, CASCS131, and CASCS132; or CASCS235 or CASCS237

Examines the basic principles of algorithm design and analysis; graph algorithms; greedy algorithms; dynamic programming; network flows; polynomial- time reductions; NP-hard and NP-complete problems; approximation algorithms; randomized algorithms.

• Units: 4
• BU Hub areas:
  • Quantitative Reasoning II
  • Critical Thinking

Undergraduate Prerequisites: CASCS112

Introduction to the construction of reliable software. Topics may include software tools, software testing methodologies, retrofitting, regression testing, structured design and structured programming, software characteristics and quality, complexity, entropy, deadlock, fault tolerance, formal proofs of program correctness, chief program teams, and structured walk-throughs.

• Units: 4
• BU Hub areas:
  • Teamwork/Collaboration

This course provides an analytical framework for understanding the structural characteristics of the countries in the MENA region in the context of their human and natural resource availability and historical development.

• Units: 4
• BU Hub areas:
  • Historical Consciousness
  • Social Inquiry II

Provides learning and skills at the interface between international business, international relations, and other disciplines, through studying the system of EU “Competences” that provides comprehensive rules of conduct for firms. Includes Briefings by officials from EU Institutions, designed to build/test research/teamwork skills.

• Units: 4
• BU Hub areas:
  • Social Inquiry II
  • Global Citizenship and Intercultural Literacy
  • Teamwork/Collaboration

This course examines global and European financial markets. Students learn about the foreign exchange market, Eurocurrency, Eurobond and derivative markets. In addition, students study a range of financial instruments, such as bills and bonds, forwards, futures and options.

• Units: 4
• BU Hub areas:
  • Quantitative Reasoning I

Recommended elective for “Economics & Finance and Management Tracks

This course covers central theoretical concepts and models aimed at understanding key topics in macroeconomics. At the end of this course you will be able to master fundamental macroeconomic concepts as well as understand key macroeconomic processes in Europe.

• Units: 4
• BU Hub areas:
  • Social Inquiry II

Prerequisites: CAS EC 101 or the equivalent

An economic analysis of UK government policy relating to economic performance. It explores in particular market-oriented economic reform since the 1980s designed to reverse long-term economic decline in the United Kingdom relative to the EU and USA. These reforms include privatization, deregulation, labor market reform, trade, UK economic relations with the EU, and Brexit.

• Units: 4
• BU Hub areas:
  • Social Inquiry II
  • Global Citizenship and Intercultural Literacy

This course uses performance as a critical lens to think about agency, the body, knowledge, (in)visibility, community, ephemerality, documentation, accessibility, disability, audience, participation, medium-specificity, formal experimentation, and identity. With a focus on 20th and 21st-century performance in a visual and live art context, we will examine the multi-media, interdisciplinary work of the historical avant-gardes (such as Dada, Bauhaus, and Futurism) and performance as it appears in dance, live poetry readings, theatre, videos, and digital work, drawing on feminist, queer, and intersectional perspectives. Further, we will consider the differences between performance art and theatre as well as performative writing on the page. The seminar hopes to foster a critical sensibility through close reading, close listening, and attentive viewing of performance.

• Units: 4
• BU Hub areas:
  • Aesthetic Exploration
  • Philosophical Inquiry and Life’s Meanings
  • Creativity/Innovation

Recommended elective for all tracks.

Crossing TS Eliot’s The Waste Land, both figuratively and literally, we make an intensive study of significant works of major poets and writers who both helped to create and were created by the Modern Age, and of those they influenced.

• Units: 4
• BU Hub areas:
  • Aesthetic Exploration

Offers a broad critical study of the major developments in British drama over the past 50 years. Through the eyes of a leading theater reviewer, the work of specific playwrights is analyzed in detail, and students are expected to produce written and oral critical analyses of plays read and observed during the course. Sierz.

• Units: 4
• BU Hub areas:
  • Critical Thinking
  • Aesthetic Exploration
  • Ethical Reasoning

This course aims to provide the student with an appreciation of the nature of Shakespeare’s achievement through the study of four plays in class sessions and the option of reading one other play that the student may choose for his or her directed study. The sessions will naturally involve some discussion of the general background of Shakespeare and his works, with time being devoted to the various thematic, structural, and historical issues that arise from a study of his plays. For the greater part of the course, however, time in class will be devoted to a close critical reading of various sections of the plays in order to give the student the opportunity to gain an intimate understanding of the verbal and dramatic qualities of Shakespeare’s genius, and of the myriad ways in which meanings are expressed through the language, imagery, structure, and dramatic possibilities of the works themselves.

• Units: 4

This course blends two complementary areas of study: the critical analysis of post-2000 literature (comprising mainly but not exclusively British literature) alongside the opportunity to conduct in-depth, wide-ranging interviews with a group of contemporary novelists, poets, dramatists, and non-fiction writers.

• Units: 4
• BU Hub areas:
  • Aesthetic Exploration
  • Creativity/Innovation

An introduction to the psyche, culture, history, and writers of 21st century British literature, confronting aspects of the human condition. Students will enter the historical consciousness of contemporary British writers who look to the past to understand the present.

• Units: 4
• BU Hub areas:
  • Historical Consciousness
  • Aesthetic Exploration

Students will explore the evolution of British Film and Television from the 1960s to the present day through a case study approach organized by genres and/or styles, affording an analysis of changes to production, aesthetics and representation over time.

• Units: 4
• BU Hub areas:
  • Historical Consciousness
  • Aesthetic Exploration

Examines the content and form of British television programs, contrasting it with American programming. Special emphasis is placed on the study of genres and conventions. Genres will focus on drama, news, comedy, consumer affairs, children’s television, sports, and others, and these are explored in the light of Britain’s cultural and political identity.

• Units: 4
• BU Hub areas:
  • Historical Consciousness
  • Aesthetic Exploration

This course examines the economics and cultural politics of contemporary European cinema and what they reveal about national identity, culture, language, and values. The course considers the globalization process from film festival to global marketplace, and includes visits to local festivals and guest lectures.

• Units: 4
• BU Hub areas:
  • Global Citizenship and Intercultural Literacy
  • Aesthetic Exploration

This course provides an overview of Britain’s relations with Europe between 1945 and 1992 in the context of ongoing debates concerning national sovereignty and national modernization, losing an empire and maintaining a world role, and the “special relationship” with the United States.

• Units: 4
• BU Hub areas:
  • Historical Consciousness
  • Social Inquiry I
  • Research and Information Literacy

Social, economic, and cultural history of London since 1666. How London developed from the modest-sized capital of England to the capital of the British Empire and the world’s largest city, then to the modern multicultural city of today’s globalising world.

• Units: 4
• BU Hub areas:
  • Historical Consciousness
  • Research and Information Literacy
  • Global Citizenship and Intercultural Literacy

Students on this course will analyse London women’s social history in this time period through primary source materials in archives and specialist libraries, museums and galleries, and guided walks through relevant public sites.

• Units: 4
• BU Hub areas:
  • Historical Consciousness
  • Research and Information Literacy

How is generational identity created and maintained? Through the prism of youth movements in the United Kingdom, you will investigate how underground cults become mainstream culture in the context of changing attitudes to nationality, race, ethnicity, gender, sexuality, and class.

• Units: 4
• BU Hub areas:
  • Social Inquiry I
  • Aesthetic Exploration

Prerequisite: completion of one university-level History course.

Traces the historical development of popular culture in London from the late seventeenth century to the present day. Concerned with texts (visual, aural, written) and sites. Organized chronologically and thematically, engages with theoretical perspectives. Engages with wider history of Britain.

• Units: 4
• BU Hub areas:
  • Historical Consciousness
  • Global Citizenship and Intercultural Literacy
  • Critical Thinking

This course explores shifts in power over a 500-year period, and considers the cultural effects of these changes. The impact of empire is also assessed. An understanding of the ‘invented’ and contested nature of British identity is the outcome.

• Units: 4
• BU Hub areas:
  • Historical Consciousness
  • Global Citizenship and Intercultural Literacy

This chronologically structured course draws on theoretical understanding of historical development to inspire and enhance students’ critical engagement with ways in which the two world wars historically refashioned notions about gender, race/ethnicity, class and social identity, thereby transforming London.

• Units: 4
• BU Hub areas:
  • Historical Consciousness
  • Social Inquiry I

Fall Only

This course offers a historical and sociological understanding of post-war and contemporary British arts (visual arts, performing arts, pop music, literature and architecture) and media (BBC, newspapers and the commercial broadcasters), plus practical knowledge of journalistic reviewing skills.

• Units: 4
• BU Hub areas:
  • Historical Consciousness
  • Social Inquiry I

The course provides an overview of Modern and Contemporary British Art and Design through the critical historical and aesthetic evaluation of art works and the institutions that house them within London’s permanent collections and temporary exhibitions.

• Units: 4
• BU Hub areas:
  • Historical Consciousness
  • Aesthetic Exploration

Recommended elective for Arts & Arts Administration Track

This course introduces the history and development of London and its buildings. It is aimed at a wide audience, not architectural specialists. Different styles of architecture and their origins will be explored through a combination of lectures and walking tours

• Units: 4
• BU Hub areas:
  • Historical Consciousness
  • Aesthetic Exploration

The course provides an overview of ‘British Painting 1500-1900: From Holbein to the Pre-Raphaelites’ through a critical, aesthetic and historical exploration of selected art works and the institutions that house them in London’s permanent collections and temporary exhibitions.

• Units: 4
• BU Hub areas:
  • Aesthetic Exploration
  • Historical Consciousness

Recommended elective for Arts & Arts Administration Track

Art has many values: aesthetic, commercial, social, personal, and our responses depend on our own culture, education and life experience. Is art necessary? This course examines these and other topics whose common focus is the relationship between art and society.

• Units: 4
• BU Hub areas:
  • Creativity/Innovation
  • Aesthetic Exploration

Examines the changing social, cultural, political, and economic structures of Britain at the end of the twentieth century. Introduction to current debates about the future of the United Kingdom in its relationship with Europe.

• Units: 4
• BU Hub areas:
  • Historical Consciousness
  • Global Citizenship and Intercultural Literacy

Provides learning and skills at the interface between international business, international relations, and other disciplines, through studying the system of EU “Competences” that provides comprehensive rules of conduct for firms. Includes Briefings by officials from EU Institutions, designed to build/test research/teamwork skills.

• Units: 4
• BU Hub areas:
  • Social Inquiry II
  • Global Citizenship and Intercultural Literacy
  • Teamwork/Collaboration

This course will introduce you to the main political institutions and actors in Britain. It will focus upon the historical and cultural context of British politics and detailed consideration will be given to competing political ideas and ideologies, divergent conceptual methods drawn from the social sciences and popular perceptions of British politics. The course aims to give you a fairly thorough knowledge of Britain, to prepare you for internships, and to give you, hopefully, some enjoyment.

• Units: 4
• BU Hub areas:
  • Social Inquiry I
  • Global Citizenship and Intercultural Literacy
  • Critical Thinking

This course introduces students to the various processes, arrangements, and networks through which policy is made in the UK government for both the domestic and international spheres. There is a focus on foreign and defence policy.

• Units: 4
• BU Hub areas:
  • Ethical Reasoning
  • Social Inquiry I

This course provides an overview of Britain’s relations with Europe between 1945 and 1992 in the context of ongoing debates concerning national sovereignty and national modernization, losing an empire and maintaining a world role, and the “special relationship” with the United States.

• Units: 4
• BU Hub areas:
  • Historical Consciousness
  • Social Inquiry I
  • Research and Information Literacy

Recommended elective for Advertising & Marketing, Economics & Finance, Management, and Hospitality & Tourism Tracks

Students enrolled in Questrom IM 345 are not permitted to take CAS IR 427.

You will understand the importance of strategic management in international business, primarily across the United Kingdom and Europe, as it relates to innovation, competition, differing business cultures, policy-directed systems of regulation, financial market shocks and shifting corporate ethics.

• Units: 4
• BU Hub areas:
  • Global Citizenship and Intercultural Literacy
  • Social Inquiry II
  • Teamwork/Collaboration

Covers the workings of the British State and the obsessions and quirks of British culture so students can understand UK newspapers, and helps students build upon their own feature writing output from conception to completion.

• Units: 4
• BU Hub areas:
  • Global Citizenship and Intercultural Literacy
  • Creativity/Innovation

Prerequisite: CAS EC 101 and CAS EC 102, or equivalent.

Required for International Management concentrators. Deals with international economic theories and explores the intersection between theory and practice. Determinants of international trade and payments: international trade theory and policy and balance-of-payments accounting. Explores the implications of trade-promoting and trade-inhibiting institutions and practices: WTO, NAFTA, European Union, etc. Introduces cultural, political, and demographic issues for international managers.

• Units: 4

Prerequisite: FE 323 Financial Management

Covers the financial manager’s role in obtaining and allocating funds. Includes topics such as cash budgeting, working capital analysis, dividend policy, capital investment analysis, and debt policy as well as their associated risks. Valuation of companies, mergers and acquisitions, and bankruptcy are covered. The course requires using financial models and spreadsheets. Applications are made to current events and everyday business finance

• Units: 4
• BU Hub areas:
  • Historical Consciousness
  • Aesthetic Exploration

Prerequisite: QST MK 323 Marketing Management.

Develops a critical appreciation of both the opportunities and challenges associated with the increasing globalization of markets. Students learn about the key environmental forces shaping the needs and preferences of the global consumer and the impact of foreign, political, and economic factors on the marketing mix.

• Units: 4

Basic concepts of estimation and tests of hypotheses, ideas from probability; one-, two-, and multiple-sample problems. Applications in social sciences. Primarily for students in the social sciences who require a one-semester introduction to statistics; others should consider CAS MA 115 or MA 213. Please note that students cannot get credit for both CAS MA 113 and CAS MA 115. Carries MCS divisional credit in CAS.

• Units: 4
• BU Hub areas:
  • Quantitative Reasoning II
  • Critical Thinking

Examines the changing social, cultural, political, and economic structures of Britain at the end of the twentieth century. Introduction to current debates about the future of the United Kingdom in its relationship with Europe.

• Units: 4
• BU Hub areas:
  • Historical Consciousness
  • Global Citizenship and Intercultural Literacy

This course will introduce you to the main political institutions and actors in Britain. It will focus upon the historical and cultural context of British politics and detailed consideration will be given to competing political ideas and ideologies, divergent conceptual methods drawn from the social sciences and popular perceptions of British politics. The course aims to give you a fairly thorough knowledge of Britain, to prepare you for internships, and to give you, hopefully, some enjoyment.

• Units: 4
• BU Hub areas:
  • Social Inquiry I
  • Global Citizenship and Intercultural Literacy
  • Critical Thinking

Explores the historical development and current iteration of the English common law and the English legal system. Traces evolution from 11th century origins to present day. Examines in depth contemporary aspects of the legal professions, judiciary and legislatures of England.

• Units: 4
• BU Hub areas:
  • Historical Consciousness
  • Social Inquiry I

This course examines the historical origins of and diverse philosophical positions on various contentious political and ethical issues today. Through reading, writing, exhibition or theatre visits and discussion, students will be encouraged and guided to foster a critical stance.

• Units: 4
• BU Hub areas:
  • Historical Consciousness
  • Philosophical Inquiry and Life’s Meanings
  • Critical Thinking

Recommended elective for Pre-Law Track

This course will examine a range of important, controversial issues in contemporary British law. As the aim is to relate to current matters, the issues will vary each semester, but are likely to include such topics as the law and terrorism; law and morality; the new British Supreme Court; and the Right to Know. Cousins, Sullivan.

• Units: 4

This course will consider the value of contemporary theories and research in social psychology for understanding and addressing a number of current issues facing Britain today: violence and social disorder, immigration and asylum seeking; attitudes to gender and sexual diversity.

• Units: 4
• BU Hub areas:
  • Social Inquiry II
  • Individual in Community
  • Teamwork/Collaboration

Recommended elective for Psychology & Health Sciences Track

Priority will be given to Sargent College students.

The course considers British perspectives on major challenges to health and wellbeing facing individuals and communities over the life course. You will develop skills in critical thinking about research and ethics in addressing such challenges through policy and practical initiatives.

• Units: 4
• BU Hub areas:
  • Social Inquiry II
  • Ethical Reasoning
  • Critical Thinking