The first five weeks are spent taking two core courses. In the last six weeks, students work full time in their internships and complete a research project or thesis. All courses are offered at the graduate level
Required Courses (Weeks 1–5)
COM CM 738Global Marketing Communication
Issues covered include nationality, branding, international distribution, sales promotion, advertising, public relations, and intercultural marketing. Students analyze case studies and decisions in the management of marketing in a multinational context.
Units: 4
COM CM 744British Media in the Digital Age
Examines the content and form of British television programs, contrasting it with American programming. Special emphasis is placed on the study of genres and conventions. Genres will focus on drama, news, comedy, consumer affairs, children’s television, sports, and others, and these are explored in the light of Britain’s cultural and political identity. Fanthome.
Units: 4
Required Courses (Weeks 6–11)
COM CM 809Graduate Internship
Students intern in journalism, advertising, or public relations agencies, corporate marketing or public relations departments, or other communications organizations.
Units: 4
COM CM 909Thesis or Project Research
The type of graduate project selected will depend on the major and academic focus of each student. COM students will complete a professional project. IR/COM students will write a research paper.