Dublin Internship Summer: Advertising, Marketing, & Public Relations Curriculum
Curriculum
Students are required to enroll in one elective course and one internship course. Each course carries four Boston University units. Students must enroll for a total of eight units.
Elective Courses
Students enroll in one of the following courses:
CAS HI 254/PO 231 The History of Ireland
This course provides an introduction to the major themes and events that have shaped modern Irish history. Each lecture focuses on a seminal moment in the history of modern Ireland – examining its background, and assessing its impact on the country, its people and the often-troubled relationship with Great Britain. The lectures begin with the impact of French and American revolutions on Ireland in the late eighteenth century, and then focus on the seismic events of the nineteenth and twentieth centuries – from the Great Famine to the War of Independence. The course concludes with an evaluation of the on-going peace process in Northern Ireland.
Units: 4
BU Hub areas:
Historical Consciousness
Social Inquiry I
CAS SO 341 Contemporary Irish Society
This course aims to introduce students to the salient cultural, political and economic narrative threads that underpin contemporary Irish Society. Within those threads, it will be suggested that there are tensions between contesting modernist and conservative strands. During this course, students will be provided with an introduction to foundational evidence and also to theoretical sociological structures that have a bearing on the construction of this specific national identity. Further, the aim as a consequence, is for students to reflect on their own national identities.
Units: 4
BU Hub areas:
Global Citizenship and Intercultural Literacy
Individual in Community
CAS WR 153 Technology and Society: Dublin’s Balancing Act
Discuss the impact of technology on society in Big Tech’s European address: Dublin! AI, quantum computing, biotechnology – it’s all happening in Dublin. In WR153 you will write and speak about how Dublin and the world balances technological advances with societal goals and discuss ethics and responsible use. Through field trips, contemporary readings, and films you will examine how the ambitious embrace of technology has led to opportunities and challenges. Write, record, and share your travels and findings in creative, multimodal writing projects.
Units: 4
BU Hub areas:
Writing, Research, and Inquiry
Creativity and Innovation
Research and Information Literacy
QST FE 445 Investment Analysis and Portfolio Management
Prerequisite: FE 323 Financial Management
Required for Finance concentrators. Introduction to the investment management process. Defining investment objectives and constraints. Introduction to Modern Portfolio Theory, CAPM, APT, Efficient Markets, stock and bond valuation models. Immunizing interest-rate risk. Active vs. passive investment strategies, fundamental vs. technical analysis, trading practices, and performance evaluation. Introduction to the role of futures and options in hedging and speculation. Students are expected to become familiar with current events in the financial news. Corbet.
Units: 4
Internship Course
Study Abroad will enroll students in a non-unit Hub co-curricular and a four-unit internship course, which includes a classroom component. Placements are contingent upon the students’ past experiences, professional interests, and relevant academic history, as well as the availability of opportunities in any given term; flexibility is essential. Upon successful completion of the internship experience, students will receive a Hub requirement in the area Individual in Community from the co-curricular HUB SA 330.
HUB SA 330Study Abroad Internship
This course is a Non-unit Hub Co-curricular.
Units: 0
BU Hub areas:
Individual in Community
COM CM 471 Internship in Advertising/Marketing/Public Relations
Units: 4
Internship Components
Paper relating to professional field of internship placement
Attendance and participation in seminars and meetings and appropriate cognizance of internship supervisor’s evaluation
A reflection of the student’s personal and professional objectives
Internship Area
Please note these are examples of past internship placements only. While BU Study Abroad guarantees an internship to program participants, specific placements vary from semester to semester and may not always be available. Likewise, internship placements may be available in academic areas not listed.
Advertising, Marketing & Public Relations
Work in marketing, social media, design, brand engagement and experience, advertising, and public relations agencies. Past internship placements have included Pearl & Dean, Digital Salon Group, Core Media, and Public Affairs Ireland.
