You deserve to make headlines. We’ll share your news with the national media, shout about it on BU Today, or help you tweet it to the next generation.
When BU researchers make another breakthrough, we let the world know about it. We also field the round-the-clock media calls that follow, prep scientists to talk with news anchors, get the story buzzing online, and promote events to share the findings in person.
Now we’d like to turn your news into a headline. Our public relations experts are a free resource for the BU community. They can help you craft a winning press release, tell the local and national media about your work, publicize your event, train your people for public appearances, and—as the nation’s forerunners in higher education social media management—turn your tweets into a conversation.
Unlike many public relations teams, ours is part of a full-service marketing and communications agency. That ensures your press releases aren’t lone voices. We start with a strategic plan to find the right spots and mediums for your story, building a public relations campaign that fits with the rest of your marketing message; we can even help you book a website revamp in preparation for all those extra hits you’re going to get.
Because we’re the home of BU Today, the University’s trusted daily news and information source, we know how to spread the word closer to home, too. With a team of in-house professional journalists, videographers, and photographers, we can give a depth, perspective, and institutional knowledge to stories that outside agencies can’t match.
As BU’s hub for news, we also provide lots of other services on behalf of BU, including University-wide public relations, a faculty experts and commentators program, an on-campus broadcast studio, 24-hour media contacts, crisis management, and news coverage monitoring (you’re welcome to sign up for our daily digest of BU in the news).