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Winter-Spring 2010 Table of Contents

Feld Family Foundation Pledges $10 Million

Three endowed professorships included in major new gift

| From Commonwealth

The Feld family: Kenneth (SMG’70) with (from left), Nicole, Bonnie (CAS’73), Alana (COM’02), and Juliette.

Thanks to the generosity of a family of BU graduates, three endowed professorships will be established at Boston University.

The Feld Family Foundation has pledged $10 million to establish the professorships, one in each school attended by a Feld family member: the Feld Family Professorship of Marketing in the School of Manage­ment, the Feld Family Professorship of Teaching Excellence in the College of Arts & Sciences, and the Feld Family Professorship of New Media in the College of Communication. The bal­ance of the donation, $2.5 million, will be allocated by mutual agreement between the Felds and the University.

“The Feld family’s generous gift points directly to the heart of the University’s strategic plan to strengthen the quality of the faculty,” says President Robert A. Brown. “The family’s philanthropic initiative pro­vides a shining example for alumni and friends of the University to emulate. We truly appreciate their benevo­lence and leadership.”

The Feld Family Foundation is a private philanthropic organization administered by the Feld family, Kenneth Feld (SMG’70), Bonnie Feld (CAS’73), and their daughters Nicole, Alana (COM’02), and Juliette. The foundation is dedicated to supporting higher education, the performing arts, and conservation of the endangered Asian elephant.

Prior foundation support estab­lished the Feld Family Career Center at the School of Management and the Feld Family Skating Center at Agganis Arena. This new pledge is a key facet of the University’s multiyear develop­ment plan led by Brown and the Board of Trustees.

“Our goal at the Feld Family Foundation is to support higher education, particularly as it relates to those educators setting the pace and challenging the minds of tomorrow’s leaders,” says Kenneth Feld. “We are an alumni family, and we have all benefited from our experiences with BU and are very pleased with the direction Dr. Brown is taking the University. Through the Feld Family Foundation, we are in a position to give back to BU so others can experience the same opportunities.”

Feld Entertainment, a privately owned and operated family company, is the parent company of Ringling Bros. and Barnum & Bailey, Feld Motor Sports, Disney on Ice, and Disney Live!

Learn more about how the contributions of donors and volunteers strengthen Boston University at bu.edu/recognizes.

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