New & Traditional Media Strategies
COM CM 716
Examines media planning, buying and sales as performed by advertising agencies, clients and the media. Research sources providing data on media audiences and product usuage are evaluated. Examines contemporary trends in communication media and their effects on advertisers. 4 cr, either sem.
SPRG 2016 Schedule
|A1||Klapisch||T 6:00 pm-9:00 pm||Stamped Approval
Mts w/COM CM405