New & Traditional Media Strategies

COM CM 716

Examines media planning, buying and sales as performed by advertising agencies, clients and the media. Research sources providing data on media audiences and product usuage are evaluated. Examines contemporary trends in communication media and their effects on advertisers. 4 cr, either sem.

SPRG 2015 Schedule

Section Instructor Location Schedule Notes
A1 Klapisch T 6:00 pm-9:00 pm Stamped Approval
Mts w/COM CM405

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