Bluejack City
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“I just like the looks on the bluejacked people’s faces when they see an ‘unknown’ message popping up on their screen,” wrote Tim De Wachter, a 15-year-old living in Belgium who replied to questions about bluejacking over e-mail. De Wachter remembers reading about the practice in a computer magazine where the editors tried bluejacking. He then visited bluejackq.com and a few days later bought a Bluetooth-capable phone.

“It’s like being a kid again and up to no good – like the old knock on the door and run away kinda thing,” wrote Paul Brown, a 28-year-old from the UK and another frequent contributor to the site’s message boards. “I also like to see when I have cheered someone up,” he said via e-mail.

But despite the innocuous and playful intentions of many bluejackers, the mere concept of receiving an anonymous, cryptic or potentially offensive message from someone guaranteed to be within a 30-foot radius can potentially do more than cause confusion. While many mobile technology enthusiasts know about Bluetooth, many people owning and operating compatible devices on a regular basis have no idea that they could even be bluejacked.

But the potential for real damage, at least by bluejackers, seems slim. Pranksters do not make a secure connection to their mark when sending a message, and what many people don’t realize is that a phone’s Bluetooth capability can simply be turned off. The device can also be set to an “undiscoverable” mode, preventing it from being accessed by anyone nearby. A potentially more dangerous practice that has recently popped up on the radar screens of those following these types of activities is bluesnarfing. Bluesnarfers try to establish connections with a nearby Bluetooth-capable devices and retrieve address book, calendar or other information. Turning a phone’s Bluetooth functionality off or to undiscoverable mode greatly reduces the risk of this happening, however. Industry, at least at this point, believes user education is key to reducing the spread of these behaviors, because if anything has the power to kill a nascent technology like Bluetooth, it’s spam. Imagine receiving enough unwanted messages on your phone such that the memory completely fills up, leaving no more room for important data. Let’s not even think about the possibility of viruses. Users need to be aware of the ethics and drawbacks associated with sending messages, while simultaneously being prepared to deal with the potential drawbacks.