Building AI Products That Actually Change Human Behavior

Kosta Ligris is the president’s senior advisor for innovation & entrepreneurship at Boston University. He is also a senior lecturer at the Massachusetts Institute of Technology’s Sloan School of Management, teaching courses on technological, innovation, and strategic management. He is the founder, CEO, and managing partner of Ligris and ACES Title Agency LLC.

Carey K. Morewedge is the Everett W. Lord Distinguished Faculty Scholar and professor and chair of marketing at Boston University’s Questrom School of Business. He studies the biases that shape decision-making in a technology-driven world. Carey’s research examines how people make choices about what to own, use, and trust—and how emerging technologies like algorithms and AI are transforming those decisions.

Carey has helped organizations, including the Office of the Director of National Intelligence, better understand how people think and design interventions to make better decisions. He has taught thousands of students across Boston University, Carnegie Mellon, and Harvard to diagnose bias and improve judgment. His research has appeared in Science, Nature Human Behaviour, and the Journal of Marketing. He is a regular contributor to Harvard Business Review, his writing has appeared in The New York Times and Time, and Carey has appeared on NPR, the BBC, and ABC World News Tonight.

Nina Mažar is a professor of marketing at Boston University’s Questrom School of Business and a leading behavioral science expert whose work spans consumer behavior, ethical decision-making, misinformation, and AI’s influence on digital markets. The 2019 president of the Society for Judgment and Decision Making and inaugural Senior Behavioral Scientist who helped establish the World Bank’s behavioral insights team, she cofounded BEworks and has advised governments such as Austria and Canada. Her work has been featured in New York Times best-sellers, and in outlets including NPR, BBC, and Wired.

Camerin Rawson is a product manager on the AI Product team at WHOOP, where she works on intelligent coaching experiences designed to help members drive meaningful behavior change through personalized, science-backed guidance. Over the past five years at WHOOP, she has worked across both WHOOP Labs and AI Product—leading member research studies, shaping AI-powered product experiences, and helping define how agentic AI can responsibly support health and performance outcomes. Her work focuses on grounding AI experiences in performance science and behavioral research, while partnering closely with scientists, researchers, and domain experts to evaluate quality, effectiveness, and member impact. She holds a BA in psychology from Harvard University, where she was also a member of the NCAA Division I Women’s Lacrosse team.