| Description |
What is tech news today? And consequently, what is tech PR? Research by Dr. Nirit Weiss-Blatt (Visiting Research Fellow at Annenberg School for Communication and Journalism, University of Southern California) discovered a major turning-point in both practices. Her previous study examined "Who sets the technological agenda?" by analyzing millions of articles/ posts, and deploying time-series and network analyses. Her current research focuses on the role of tech PR due to the accumulating tech scandals. Her talk will summarize the rapid changes in the tech news ecosystem and provide preliminary conclusions, both theoretical and practical. |
