A basic promotional email for an upcoming open house featuring an introducton to MET, a large, clear call-to-action, and a calendar of important upcoming dates. This sample is for our 2012 summer Graduate Open House.
The reminder email format is more succinct. Featuring shorter copy than the original invitation, the reminder gets to the point quickly and converts with a simple call-to-action button. This was our reminder for the 2012 summer Graduate Open House.
Program-specific emails are designed to engage the recipient by introducing them to the people and courses that make our programs unique. These emails feature a call-to-action, images with links to relevant courses or concentrations, and include a faculty profile, student testimonial, or a short story—such as the one on our alumni at Embryo.