Ali Kebarighotbi

Ali Kebarighotbi is the Director of Statistical Learning Systems at Nielsen, where he  focuses on research and development of advanced analytical tools for measurement and analysis of consumer goods market.

Kebarighotbi received a BS  in Electrical Engineering from Tehran Polytechnic, Tehran, Iran in 2002 and an MS  from University of Windsor, Windsor, ON, Canada in 2007. He earned his PhD in Systems Engineering at Boston University in 2012. His advisor was  Prof. Christos Cassandras.

Nielsen is a leading global information and measurement company that enables companies to understand consumers and consumer behavior. Nielsen measures and monitors what consumers watch (programming, advertising) and what consumers buy (categories, brands, products) on a global and local basis. The company has a presence in approximately 100 countries spread across Africa, Asia, Australia, Europe, Middle East, North America, South America and Russia. 

While the Nielsen brand is most often associated with television ratings, those TV ratings services comprise approximately one-quarter of the company’s business and revenues. After substantial work to simplify the company over the last several years, Nielsen today aligns their business into two divisions: What Consumers Buy and What Consumers Watch.