Application by click
"Rave reviews" for Admissions Office's new Web
site
by Brian Fitzgerald
A snarling face greets Internet users who visit
the BU Office of Admissions' new Web site
(www.bu.edu/ADMISSIONS). But no need to be put off:
it's only Rhett, the University's macho mascot --
and two seconds later the dog's demeanor changes
with a friendly wink.
The winking Boston terrier welcomes cybersurfers
to a Web site that is not only much more appealing
to the eye than the office's previous effort, but
also much more comprehensive, according to
Admissions Director Thomas Rajala. "It's a work in
progress" he says, explaining that a Web site "is
always a work in progress. But we're getting rave
reviews on this enhanced version. The 'Comment on
Our Website' link is receiving a tremendous amount
of positive feedback. High school students,
teachers, and parents seem to love it."
The Admissions Web site's previous incarnation,
which appeared a year ago, contained just three
pages. "We worked with the BU Publications Office
and an outside designer and came up with a
preliminary version this summer," says Rajala.
"After a couple of revisions it was ready in
mid-September. When you click there now, it
provides a doorway to several hundred pages."
Indeed, when one scrolls down past Rhett and a
scarlet and white BU Office of Admissions sign that
is framed with ivy, seven links appear: Admissions
Connection (a guide to undergraduate admissions),
Academic Life, Financial Aid, Visit Us (a virtual
tour of Boston University), Student Life, About BU,
and Frequently Asked Questions. A click on
Admissions Connection reveals another seven links,
including admissions requirements and standards,
important admissions dates and deadlines, and
application procedures for transfer, international,
and graduate students.
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Thomas Rajala
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Another Admissions Connection link,
CollegeEdge, contains the on-line version of Boston
University's application for admission, which a
student can complete and securely transmit over the
Web. "By the beginning of October a downloadable
version of BU's admission application will also be
ready," says Associate Director of Admissions
Sharon Bauman, who helped launch her office's new
site. "A student will be able to print out an
application and mail it in."
The Admissions Office expanded its Web site
because within the past year students' interest in
using the Internet in their college search -- and
in the application process -- has grown
dramatically, says Rajala. Maguire Associates, a
research firm in Bedford, Mass., told Rajala that
well over half of the high school students it
polled were planning to use the Web in their
college search. The Art and Science Group, another
research firm, said that 60 percent of the students
it polled recently were interested in looking into,
and applying to, colleges electronically. "That
number was up from 15 percent a year ago," says
Rajala.
Rajala says that using the Internet is an
important extension of the Admissions Office's
efforts to get students to visit the campus to see
if BU is the right place for them. Indeed, one of
the first messages seen on the site is BU's fall
Open House on October 26. "Everything we do,
whether it's in print, in person, or on the Net, is
to encourage people to come and have a look at this
place for themselves," he says.
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