Bostonia: The Alumni Magazine of Boston University

Dan GoldsteinDan Goldstein ditched a career in financial services to open Clear Conscience Café in Cambridge, which offers organic food and fair-trade coffee. Photo by Melody Ko

It wasn’t that Dan Goldstein disliked his job. On the contrary. He thought the financial services industry was exciting and found real satisfaction helping his clients manage their money. And yet, after ten years, he felt his enthusiasm waning. “I’ve always approached my professional life with a sense of ideology,” he says. “But as you move up the corporate hierarchy, you become aware that there is less and less idealism. It becomes more and more focused on profit for motive.”

So, Goldstein (CGS’84, CAS’86) took a dramatic step: he abandoned his comfortable corporate career to pursue his passion. He and his business partner, who also jumped the corporate ship, decided “that we were going to take the business acumen we had and apply it to businesses that supported the ideology of environmentalism and social responsibility.”

In 2002, they opened a dry cleaners that used a nontoxic, noncarcinogenic solvent. It grew by a thousand percent, and they sold it to a chain that then switched to those nontoxic compounds. They invested the proceeds in wind farms and solar technology. Today, Goldstein runs one of their latest ventures: Clear Conscience Café, in Cambridge’s Central Square. The café’s soups, salads, breads, and sandwich fixings are organic, as is the coffee, which is shade-grown ⎯ without pesticides or synthetic herbicides and fertilizers ⎯ and fairly traded. The building was designed with renewable resources, energy-efficient products, and reclaimed materials. (The exotic mixes with the mundane: tables are made of sunflower seed husks and bamboo, and windows are made of recycled Coca-Cola bottles.)

Goldstein is living a new kind of American dream — the dream of ditching the sensible occupation you trained for and launching a second career that is more meaningful. And he’s part of a movement: approximately 9.5 percent of Americans between the ages of forty-four and seventy ⎯ some 5 million to 8.5 million ⎯ are working in so-called encore careers, according to Civic Ventures, a think tank focusing on baby boomers, work, and aging.

“I’ve always approached my professional life with a sense of ideology. But as you move up the corporate hierarchy, you become aware that there is less and less idealism. It becomes more and more focused on profit for motive.”

Encore careers are more than just new jobs, says Phyllis N. Segal, Civic Ventures vice president. “Essentially, it’s a new stage of work that combines income, personal meaning, and social impact,” she says. “Social purpose work is most often in the nonprofit or public sector, but it could be in for-profit work where social purpose is more compelling or as compelling as the bottom line.”

How might the ailing economy affect the trend? Segal says that more people will have to continue working past midlife. “Even if one were to aspire to play golf for twenty or thirty years, there will be fewer people who can afford to do that,” she says. “There are seventy-eight million baby boomers. If half are able to follow their aspiration and direct their time after midlife to working for the common good, that’s forty million people. It’s a huge workforce for change.”

But not all second careers are about contributing to the common good. Some are about passion, or entrepreneurship, or freedom from the restraints of a desk job. “People want to work somewhere or do a job that mirrors their personal interests,” says Allison Nawoj, a career advisor with online job site “If they are going to pick a career that’s going to be demanding of them, they want to do something they’re passionate about.”

None of the alumni interviewed for this article expressed regrets about switching careers midstream, even given the recent economic downturn. Goldstein, who went from making six figures to a much smaller income, says his quality of life and his lifestyle have hardly changed. “I’m a man of quite modest requirements.” Besides, he says, he measures wealth by a different metric. “I think that when people talk about being rich, they’re using a conventional definition,” he says. “I think there’s another kind of rich.” — By Cynthia K. Buccini

Mya Jacobson left the trading floor of Wall Street for the kitchen, where she’s building a cookie empire. Photo by Adam Krause

Good Cookies are a Good Day's Work

She’s making dough, but not like before

Like many entrepreneurs, Mya Jacobson started small. Really small.

In 2004, she left her job as a trader on the American Stock Exchange to launch Feed Your Soul, an online purveyor of all-natural, oven-fresh cookies. Working from her studio apartment, she was up at four every morning, making dough, buying ingredients at the supermarket or eggs at BJs, and baking cookies one tray at a time. “I was like a mad scientist in the kitchen,” says Jacobson (CAS’96). Friends and family members who were out of work at the time were pressed into service, packaging the cookies in attractive gift boxes for a variety of occasions.

After Jacobson got some positive press from the trend-spotting online publication DailyCandy, “I started receiving phone calls for the shipping department, the marketing department, the wedding department,” she says. Meanwhile, “we were washing dishes in the bathtub.”

No more. Today, Jacobson has a national Internet business, a gourmet supermarket line, and a retail café in Jersey City, New Jersey. Cookies come in twenty varieties, up from four when she started. Each gift is packaged with an inspirational epigram appropriate to the occasion.

It’s light years from her days on the trading floor (and nights at Brooklyn Law School). “It was definitely a crazy work environment ⎯ a lot of screaming, a lot of arguing,” Jacobson says. “I stood on a box in a crowd of eighteen men. It was stressful. But it was invigorating.”

But Jacobson wanted to do something more creative, something that felt truer to who she is. “I think my life is more meaningful now,” she says. “I feel like what I’m doing can affect somebody’s day, even if it’s just in a simple way. I’m more fulfilled. And to be honest, the stress of trading and law school was much greater than trying to grow this empire, because this seems to come more naturally to me.”

And although she misses the security of a paycheck, she has no desire to return to the trading floor. “It smells a lot better where I am now.” — By Cynthia K. Buccini

Todd NeufeldTodd Neufeld says his balloon creations are good for the soul. They’re pretty good company, too. Photo by Adam Krause

The Blow-Up Artist

He left patent law for balloons—and joy

In 2003, Todd Neufeld was preparing to open a practice as a patent attorney when he came to the blunt realization that while he was interested in law, he was not passionate about it. What he really wanted to do, he discovered, was something he’s enjoyed doing since high school: balloon sculpting.

Neufeld’s creations are nothing like the simple balloon hats or flowers created by your average street performer. “Part of what makes it challenging is to take something regular, say, a dog, that everybody expects, and make it in a way that they don’t expect,” says Neufeld (LAW’00). “So, the dog might have white eyeballs and a black nose and a tongue hanging down, or have a bone in its mouth, or be peeing on a fire hydrant. You’ve taken it in a whole new direction.”

Neufeld’s Twisted Balloon Company, which he operates out of his Brooklyn, New York, home, has taken that concept and run with it. He’s created life-sized sculptures of people ⎯ caricatures, really ⎯ as well as cartoon characters, kid-sized cars, giant bouquets, mini helicopters. You name it, he can make it. He has even participated, with other balloon artists, in the construction of a 100,000-balloon haunted house, in Rochester, New York.

He performs in balloon shows and at schools, parties, festivals, and other events. He’s appeared on the Today Show, Nightline, and in April 2008, the Late Show with David Letterman, where he created a balloon caricature of the show’s stage manager, Biff Henderson.

“Part of what makes it challenging is to take something regular, say, a dog, that everybody expects, and make it in a way that they don’t expect.”


Neufeld, now thirty-four, had been working as a legal consultant after graduating from the School of Law. “I guess I’d be making a lot more money ten years out of law school practicing patent law,” says Neufeld, who continues to draw on his legal skills, as an author (Sign Here! Contracts for Balloon Entertainers) and a speaker. “But I don’t think I’d have the time to enjoy it. I also think it does something good for your soul to be in a business like mine. When you think about the times in your life when you call a lawyer, those are often troublesome times. In general, I don’t get called when a loved one dies or things are falling apart. I get calls for celebrations, and I think that affects your entire perspective on life.” — By Cynthia K. Buccini

Dana Brandwein Oates creates ceramic pieces that feel handmade and serene, much like her life these days. Photo by Adam Krause

Designing a New Life

By slowing the tempo, she found a muse

The week of her forty-fifth birthday, Dana Brandwein Oates wasn’t contemplating the onset of a midlife crisis. Instead, rather triumphantly, she was finishing one — selling her New York apartment and preparing for her debut on the New York art scene.

That week two years ago was the culmination of a career change that began in 2004, when Oates (COM’84) left her senior marketing job at Elektra Records to “dabble” in art and design, something she had always wanted to do. While trying to break into product design, she took pottery classes. Her mother suggested she have a sample sale, and to Oates’s surprise, her ceramic pieces sold out. Encouraged, she named her line DBO Home, created a Web site, and began shopping pieces to magazine editors. Now, DBO Home products are sold in stores nationwide, and ceramics is her full-time job.

Oates entered BU as an art major, but switched to advertising, a field both more practical and more emotionally significant to her. (Her father, who died when she was young, had been a creative director for an ad agency.) A few years out of college, a temp job at PolyGram became a permanent position in marketing, working with artists like AC/DC and Bjork. She later jumped to East West Records, which then merged with Elektra. Oates spent twenty years there, but another tumultuous merger — this time with Atlantic Records — felt like a sign that it was time to change course. Without that prompting, she says, “I’d have been too afraid to do it. Why else would I leave my cushy job, my salary?”

“It started getting frustrating. I really wanted to do something with a beginning and an end, something that you could say you produced yourself.”

But she also remembers a vague dissatisfaction with her marketing job. “There was nothing physical that I could put down and say, ‘This is what I do every day,’” she says. “It started getting frustrating. I really wanted to do something with a beginning and an end, something that you could say you produced yourself.”

In 2005, she and her husband, sculptor Daniel Oates, converted their weekend home in Sharon, Connecticut, into their permanent residence, wanting more time and space to devote to their work. Oates now spends her days in her studio, where two assistants help her fill orders for her handmade dishware, vases, and lamps. The pieces have a sleek, modern shape, but they’re made with organic materials that reflect her rural surroundings — warm walnut wood, honeycomb prints, leaves and wildflowers rolled into clay. Her dog, Reuben, keeps her company while she sketches designs — a dramatic change from the fast-paced, networking-heavy life she led in the music industry.

“I’m responsible to myself,” she says. “There isn’t anybody whose mood or spare stress becomes mine. “I’m not going to get yelled at or asked to jump through fiery hoops. Now, I answer to me and I answer to my clients.”

The decision to sell their New York apartment was pivotal — an affirmation of her newfound direction. “Giving up my New York City–ness was a big deal,” Oates says. “It was me saying, ‘I really want to try having this business.’” — By Katie Koch (CAS'09,COM'09)

John BrinkJohn Brink heard the call to ministry as he approached sixty. He answered it. Photo by Melody Ko

The Soul is Willing

After a happy career, he starts a more meaningful one

“Do you think you’re up to it?” one interviewer asked John Brink when he was being considered for the pastoral staff at the Dennis Union Church on Cape Cod, politely alluding to Brink’s age. “I said, ‘You keep up with me,’” recalls Brink (STH’08).

His answer was apparently the right one, and early last November, the sixty-two-year-old began a late-in-life second career in the ministry as associate pastor at Dennis Union.

Brink, who lives in Duxbury, Massachusetts, had loved his first career. With a bachelor’s degree in business at Indiana University and an M.B.A. at Suffolk University, he’d spent twenty-five years in the development and marketing of medical devices, particularly for pediatric neurosurgery, and had felt fulfilled and proud of the work. But when Medtronic, his employer, moved his department from Massachusetts to California in 2004, he and his wife decided not to go along. He became a consultant, and that, he says, “gave me time to think.”

Religion had always been important to him. On Sundays, for twenty years, he and his wife had attended both Catholic mass and services at the United Church of Christ. When he left the Catholic Church because of the sexual abuse scandals, he began working with young people at the UCC congregation.

In 2005, without telling anyone, Brink met with admissions officers at the Harvard Divinity School, the Episcopal Divinity School, and BU’s School of Theology. Talking with STH’s Earl Beane (CAS’63, STH’67,’68), since retired as director of admissions, “I knew BU was the place,” Brink says. “He was the most pastoral and caring person in the questions he asked. When I told my wife, she said, ‘Go for it.’”

His three years as a Master of Divinity student “were the happiest of my life. People related to me as who I am, without regard to age. That’s how God relates to me, as who I am.”

In his first career, Brink had often been a silent observer in operating rooms, marveling at what was being done, wondering about what else could be possible. He’s finding that his new career inspires similar wonder. “It’s just being there in the room and feeling God’s presence take over. This is the natural flow of my self and energy.” — By Natalie Jacobson McCracken

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On 29 January 2009 at 9:10 AM, Karma Kitaj (SSW'71) wrote:

I'm launching a new Boston area TV show for Boomers and beyond who've chosen to leave their mid-years' occupations and start something they're passionate about -- an encore career. I'm looking for people who have compelling stories who'd like to showcase their programs and themselves. Write to me at If you nominate someone who accepts the invitation, you get 2 free life coaching sessions!

On 8 January 2009 at 8:13 PM, Diane (Hook) Spadola (GSM'86) wrote:

Oh my gosh, this article was like reading letters from a good friend. I left corporate management (marketing and strategic planning) for Merck and Co Inc, after nearly 17 great years, launched by an MBA from BU. Upon graduation, classmates said that I had it better than anyone, going to work for America's Most Admired Corporation. But my hobby, face painting and body painting had become my passion. I now own and operate a successful face and body painting/entertainment company in NJ. Mr. Neufield's story was a hoot(perhaps we will work together one day) and I love to see the twists and turns of others that have led us to these new paths. God bless each of you (and the many more out there) who have the courage to follow their dreams!

On 8 January 2009 at 8:59 AM, Rolf Albert (COM'86) wrote:

All great examples of the virtue of following your heart to satisfy the soul, while using your mind to make it viable. Good work boys and girls!

On 8 January 2009 at 12:00 AM, Liz Vequist (CAS'92) wrote:

I can really relate to these inspiring stories. I spent 10 years in the business world before deciding that I could no longer sit in front of a computer all day long doing meaningless work. My mother who is a teacher always told me that you should love your work and it took me some time to figure out that she is right. I went back to school for Shiatsu massage and Health and Nutrition counseling. I now have two small businesses and absolutely love what I do. It is so satisfying supporting people in living healthier and more balanced lifestyles. I also love the challenge of running a business. I did not have a lot of money to start either business and it isn't always easy but it sure is worth it!

On 7 January 2009 at 7:02 PM, Elizabeth O. Ellis (COM'75) wrote:

I applaud the successes of these career changers. And, the choices are "soul fulfilling" understood, depending on who you are. I believe each choice might be necessary for the individual, but not adviseable for the "whole" as a rule. I am a graduate of the former "SPC" attended in 1970-1971 and as such, was the "Vietnam" Generation. I was entirely uninvolved in politics and while at B.U. only did my work, and, I am struggling now with the question of proper balance between urgent activism and simple self-sufficiency doing what you believe is at least "good work" and no harm to society, but fulfilling in a small, minor way. I too, am turning away from my intended career, but am betwixt and between. Maybe will be an entrepreneur, maybe not. Maybe will get hired maybe will succeed at the individual level, frankly, it is my preference right now. I am 60, just turned 60, Nov. 30, 1948. To me, it is the babyhood of old age. The first year of old. Employers have considered 33+ "old" and refused re-entry once I chose motherhood after career employment. To me, if it is not your fault, and career employment is not fulfilling your needs, you have the right to choose something that is soul "ok" and successful. I believe in self-reliance at a responsible level, and so, these stories are a success. The answer to Andy, is that small budgets have succeeded (although not for me). Friendly's Ice Cream, if you look at their story on the back of their menu, started in the back of a truck selling ice cream and they had only $200 to start. Ralph Nader's mother said, "Determination puts dreams on wheels."! But, I want Democracy and the big picture needs attention. Journalism is flunking its watchdog duty to offer the SIX not TWO candidates and the truth locally about B.U.'s biolab.

On 7 January 2009 at 4:23 PM, Barbara Veneri (COM'71) wrote:

I began a 2nd career (3rd career, really, after journalism and technical writing) in 2002 when I returned to grad school for an M.A. However, after working for several years as an adjunct professor of English (writing), I found I could not save any money for retirement -- every cent I earned went to supporting myself and paying for health insurance and health care. I drove a 10-year-old car. I enjoyed teaching immensely -- the first time in my life I really loved my job. However, in 2007 and with regret, I returned to the technical arena where I have health and retirement benefits, but no passion. I still search for full-time teaching positions at the college or junior college level, but at my age (late 50s), the going is tough.

On 7 January 2009 at 1:00 PM, Christina (CFA'00) wrote:

Thanks for the stories of inspiration.These people have encouraged me to continue working with my passion for music.

On 7 January 2009 at 11:29 AM, Leigh Purtill (COM'95) wrote:

I loved these stories and can completely identify with them. I recently left a (fairly) stable job in network television to focus on my writing (I have published 2 young adult novels) and while I did prepare for the transition financially as best I could, this economy has forced me to look at other ways to bring in money. One thing I have done is to return to teaching dance which was one of my very first loves. How long will it last? I don't know. But there's always another act.

On 7 January 2009 at 10:11 AM, Elaine Lerman (SED'77) wrote:

After being in Education for most of my career, I'm in the process of a career change into the business sector. I enjoyed the articles but I'd love to read about people like me who change careers out of their passion to something else.

On 7 January 2009 at 6:59 AM, Kathy Sparrow (COM'71) wrote:

Good stories. I enjoyed each of them. And all over the place - from cookies to religion.

On 7 January 2009 at 3:58 AM, Patti Trimborn (SED'92) wrote:

This post arrived to me at a most significant time. Tomorrow is the first day I start an "encore" career and I have been excited, yet apprehensive about it for the past month while preparing to leave my former job. I have worked as an ESL and bilingual teacher for the past 16 years since moving to Spain. I never once stopped loving the teaching aspect of my job, but poor management was making it ever-more frustrating. After much deliberation I have decided to try freelance teacher training for bilingual teachers here in Spain. It's not as radical a change as those made by the others featured here, but it is equally risky and has been scary. Thanks for the inspiration.

On 6 January 2009 at 7:07 PM, Marilyn Anderson (GRS) wrote:

I understand about Act 2... and even Act 3 and then some. I went to grad school at BU in Biology & Physiology. After working at the National Academy of Sciences for a few years, I left for Act 2 - to go into show biz... as an actress. Later, switched to writing for film & TV --- and a couple of years ago wrote a book which took me on a whole new journey. NEVER KISS A FROG: A Girl's Guide to Creatures from the Dating Swamp. Although I didn't like "dissecting frogs" - now I'm studying them in detail... the HUMAN kind! In my newest "act" I'm not only a dating expert - but a travel writer and who knows what's next?! Enjoyed these stories and know that lots of folks will find fascinating 2nd, 3rd and 4th acts, too! Marilyn Anderson

On 6 January 2009 at 8:37 PM, Vernell Sutherland (SED'79) wrote:

I applaud these people! They weren't afraid to take on new challenges! I've been there and it isn't always easy. After 10 years in education, during which time I earned a BA, MA and EdD (BU-1979) in Education, I made my first career change to business. Fifteen years later I got an MBA and JD and started practicing law as well as managing law firms. But, I still wasn't done. In 2003, after eight years in law firms, I decided to start my own business--my fourth career. I started a skin care company. I'm now in the business of making people happy by helping them look their best. I love it. But I loved my other three careers too, so my only regret is that I'm 62 and probably don't have many more careers left in this body! But in the meantime, and I'm sure these people would agree, follow your passion wherever it may take you!

On 6 January 2009 at 7:07 PM, Andy (CAS'02) wrote:

These are all wonderful stories about people discovering a new career or their 'passion' but what about people who are not investment bankers or lawyers and may not have the means to easily start their own cookie companies? I'd like to hear more of the struggle in changing careers when you don't have a well padded savings account, especially in this economy.

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More Feature Stories | Or Click Here forThis Issue's Table of Contents

Act 2

Who hasn't thought of abandoning their career for something completely different - something exciting, meaningful, daring?

The Play's the Thing: Behind the Scenes at BPT

At the Boston' Playwrights' Theatre, all's fair in the name of a good show.

It's an Honor Thing

Why 12 kids came to BU from Atlanta, and brought each other.

The First Circuit's First Woman

For the Honorable Sandra Lynch, the most important decision is about the case that isn't in front of you.