BU PRSSA's ninth annual Regional Conference, PR Advanced: Breaking Barriers, will address the changing landscape of communication and prepare attendees for the challenges associated with the shift toward Integrated Marketing Communications (IMC). A variety of speakers, who have successfully implemented IMC, will provide information, insight, and advice on how to apply PR knowledge and experience top this developing field. PR Advanced will help students build their network and stay on the cusp of developing communications industry. Registration including a welcome reception on the night of February 20th and a full day of activities plus breakfast, lunch, and an optional networking reception on February 21st, 2015.