Undergraduate Prerequisites: (COMCM215 OR COMCM217) - Graduate Prerequisites: (COMCM701 OR COMCM708) - Students study how interactive marketing strategy integrates communication objectives with consumer insight and digital execution. How social, digital and experiential media are used to achieve branding, engagement and behavioral goals for organizations in a wide range of business categories. The impact of interactive marketing strategy on the advertising and public relations sectors.4 credits.