Meetings & Conventions

SHA HF 775

This course provides an introduction to the methods and techniques utilized in planning, organizing, promoting and delivering of businesses and social events, and the role events play in generating a tourist and business market. Information will be presented that will allow the student to gain general knowledge of planning events. Specifically, the Meetings, Incentives, Conventions and Exhibitions (MICE) sector of the events will be examined in depth from a professional planner's perspective. Information presented will allow the student to gain knowledge of planning events from the role of a meeting professional and assist in preparing for the Certified Meeting Professional (CMP) or Certified Special Events Professional (CSEP) exam. 4 cr. Offered Fall & Spring.