Courses
The listing of a course description here does not guarantee a course’s being offered in a particular semester. Please refer to the published schedule of classes on the Student Link for confirmation a class is actually being taught and for specific course meeting dates and times.
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SHA HF 360: Hospitality Sales Management
A dynamic, interactive and intensive hospitality sales management course which prepares you with fundamental skills on how to create, build and execute an effective sales strategy. This course combines theory with practical application and includes working with source markets and partners, identifying and qualifying prospects, building rapport, overcoming objections for creative proposals and successful closing techniques. 2 cr. Offered Fall Semester. -
SHA HF 361: Advanced Consumer Behavior in Hospitality
In order to create and deliver value for customers, marketers must develop a deep understanding of how their consumers make decisions when purchasing and using their services. In this course those consumer behavior theories will be explored that are most applicable to different types of hospitality purchase experiences. 4 cr. Offered Spring Semester. -
SHA HF 367: Hospitality Distribution Channel Management
This course provides an overview for managing marketing distribution strategies. In the hotel business today there is a complex network of legacy, online and mobile channels. Distribution is the intersection of revenue management and marketing strategy. A focus is placed on presenting and analyzing the current distribution channels within the travel/hospitality industry. Various approaches to marketing distribution management are evaluated and tested. Topics include the scope of hospitality marketing distribution; economics of the major hospitality distribution segments/channels; managing hospitality distribution strategies; In the end, this course will provide the framework for how and where a hotel should be distributed to maximize revenue and profit. 2 cr. Offered Spring Semester. -
SHA HF 368: Digital Marketing Strategies for the Hospitality Industry
This is an advanced course in hospitality marketing focused on the variety of digital marketing tools currently available for hotels and restaurants. The course is designed to follow HSMAI's CHDM (Certified Hospitality Digital Marketing) study guide to meet the industry standard for digital marketing professionals. There will be a review of the most revenue-generating internet marketing techniques and finally booking mechanisms and distribution channels. The course includes concentration on content marketing, social media and developing social campaigns; OTAs and understanding the distribution channels; as well as online reputation management and the technical tools used to monitor results. The class will be structured as a lecture; you must bring your laptops for all in class exercises. 4 cr. Offered Spring Semester. -
SHA HF 370: Revenue Management and Technology
This course provides an advanced overview of the revenue management function in hotels. Revenue management is an integrated approach to maximizing revenue that includes capacity analysis, demand forecasting, variable pricing, and distribution technology. 2 cr. Offered Fall & Spring. -
SHA HF 375: Meetings & Conventions
This course provides an introduction to the methods and techniques utilized in planning, organizing, promoting and delivering of businesses and social events, and the role events play in generating a tourist and business market. Information will be presented that will allow the student to gain general knowledge of planning events. Specifically, the Meetings, Incentives, Conventions and Exhibitions (MICE) sector of the events will be examined in depth from a professional planner's perspective. Information presented will allow the student to gain knowledge of planning events from the role of a meeting professional and assist in preparing for the Certified Meeting Professional (CMP) or Certified Special Events Professional (CSEP) exam. 4 cr. Offered Fall & Spring. -
SHA HF 376: Special Event Planning and Operations
This course is designed to provide an introduction to the principles of special event management. The planning, development, and management of corporate and social events, entertainment events and festivals will be the focus of the study. Specific topics will include the foundations of planning an event, including conceptualization, event design, working with vendors/contracts, budgeting, marketing strategy, revenue generation through tickets and sponsorship, and event technology. 4 cr. Offered Spring Semester. -
SHA HF 382: Hospitality Communications Practicum
This course is intended as a 'practicum' in hospitality communications. This course is open to sophomores, juniors and seniors. The focus is on the development of those communication skills that are critical to being effective managers. There will be readings on communication, but the majority of the course will focus on skills development. Each week students will be required to deliver presentations to the class. These presentations will be videotaped and critiqued. By the end of this course students will be much more comfortable, clear, and confident speakers in any situation. Fail/Pass. Effective Fall 2018, this course fulfills a single unit in the following BU Hub area: Oral and/or Signed Communication. 2 cr. Offered Fall & Spring. -
SHA HF 404: Seminar with Distinguished Hospitality Speakers
This course is designed to give a limited number of seniors (or others with special permission) who are enrolled in the HF 104 Distinguished Hospitality Speaker Series, an opportunity to meet with those speakers in an informal seminar setting.Pass/Fail. 1 cr. Offered Fall. -
SHA HF 405: Service Operations Research
This course provides students with fundamental techniques and tools for analyzing operational and service initiatives within a hospitality organization. Students will learn how to apply widely-used quantitative techniques and tools for improving operational and service efficiencies of hospitality operations and services. Students will also learn how to effectively leverage service and operational resources by developing capacity measurements along with forecasting expected demand. 4 cr. Offered Fall Semester. -
SHA HF 410: Finance for the Hospitality Industry
Studies the techniques financial managers and external analysts employ to value the firm and its assets. Topics include financial statement analysis, taxation, discounted cash flow, stock and bond valuation, cost of capital, and capital budgeting. The techniques of discounted cash flow and the command of taxation principles developed in the course are applied to commercial real estate analysis, including hospitality properties. 4 cr., Offered Fall & Spring. -
SHA HF 415: Hospitality Asset Management
This course is designed to introduce the student to a rapidly growing area of the lodging industry, namely, asset management. The course will define what asset management is today and examin the skills required to be a successful asset manager. There will be a special focus on the benefits to the hotel owner of hiring an asset manager and the role of the asset manager in representing the owner in deliberations about annual operating budgets and capital plans with the hotel management company. In order to effectuate this understanding, the course will also concentrate on hotel investment analysis including market analysis, benchmarking and pro forma preparation, and developing an asset management plan. 2 cr. Offered Fall Semester. -
SHA HF 416: Hospitality Franchising
This course deals with both the legal and practical applications of franchise systems including the startup, development, operation and management of franchises from the perspective of both the franchisor and the franchisee. Particular emphasis will be placed on the franchisor- franchisee relationship, as well as organizational development for building and operating multi-unit franchised systems. The course will focus on both the restaurant and hotel industries. 2 cr. Offered Fall Semester. -
SHA HF 421: Food Laboratory Modules: Classical International Cuisine
Course features hands-on preparation of timeless, classical dishes from various European countries as well as some American classics. 1 cr. On Demand. -
SHA HF 424: Food Laboratory Modules: Pastries
Hands-on course features the preparation of many different categories of fine desserts, and pastries. 1 cr. On Demand. -
SHA HF 430: Advanced Wine Study
Students must be 21 to take this course. This course offers a thorough study of wine tasting, wine and food pairing and wine and food event planning. Each class features a blind tasting of selected wines along with discussion on the principles of critical tasting and wine and food pairing. The objectives of the course are to fully prepare those entering the hospitality industry to purchase wines and to recommend them to customers with various types of food. 2 cr. Offered Spring Semester. -
SHA HF 432: Hospitality Leadership
This course will focus on leadership and management for the hospitality industry. Using a leadership continuum as a framework, we will explore several different levels of leadership, from a "traditional" leadership role as the head of a major corporation to the more personal aspect of self- leadership. Several different leadership models will be analyzed and applied to the hospitality industry. Leadership tools will be explored - hands-on, realistic tools that you will be able to use in your personal lives, while in school and in the business world upon graduation. 4 cr. Offered Fall & Spring. -
SHA HF 440: International Experience
This requirement is fulfilled by studying and/or working abroad. Students typically enroll in a BU Study Abroad program, another approved study abroad program or attaining an internship abroad. Students are able to satisfy this requirement in other ways but must discuss how with SHA Career Services. All students are required to have their HF440 activities pre-approved by SHA Career Services prior to completing work/activities. 0 cr. Offered Fall & Spring. -
SHA HF 460: Advanced Hospitality Strategic Marketing
This is an advanced course focusing on hospitality marketing strategies for hotels, restaurants, tourist attractions or other related events and experiences. In this course we will build upon and integrate basic marketing principles into complex marketing strategies designed to capture market share. All projects are for real situations with real "clients" to be delivered in real time, enabling us to work with industry professionals. Special attention will be placed on market research, targeted marketing, digital marketing, and presentation skills. Effective Fall 2018, this course fulfills a single unit in each of the following BU Hub areas: Writing- Intensive Course, Creativity/Innovation. 4 cr. Offered Fall & Spring. -
SHA HF 470: Advanced Revenue Management
An advanced study of Hotel Revenue Management. To gain more in depth knowledge of revenue management practices, classroom work is combined with a field project. 2 cr. Offered Spring Semester.
