Global Health Communication and Advocacy

SAR HS 439

Behavior change is inherently difficult and small differences in how we say things or what platform we choose to share information through can greatly affect how well it is received. This course focuses on developing the skills needed to communicate effectively in the global health sector. We will also examine the use of communication to positively influence public policy and public opinion. Over the course of the semester, we will analyze the design and implementation of communication interventions and campaigns designed to change behavior. This includes tools such as policy memos, health pamphlets, infographics, text campaigns, mHealth, and public service announcements, among others. We will cover topics such as strategic program design, message development, pretesting, materials production, implementation, monitoring, and evaluation. This course will also help students develop writing and oral presentation skills essential to global health.