Cross-Functional Core is made up of FE323, MK323, OM323 and QM323 as well as a semester-long business plan project. The semester-long business plan project where students collect primary and secondary research explores the interactions and the cross functional integrations between marketing, operations, and finance, while leveraging business analytics. Effective Fall 2019, this course fulfills a single unit in each of the following BU Hub areas: Digital/Multimedia Expression, Research and Information Literacy, Teamwork/Collaboration, Creativity/Innovation.