This course introduces students to issues associated with formulating and implementing business strategy. It draws on findings from various academic disciplines (e.g., economics, organization theory, sociology, accounting, and management policy) to build a fundamental understanding of how and why some firms achieve and sustain superior performance. Readings and cases lead towards understanding of the underlying economics affecting a firm's external and internal environments and the implications of these fundamental factors for affecting the practice of strategy design. The course is designed to challenge students both inside and outside of the classroom. A business simulation provides a key experiential means for students to apply strategy concepts to the operations of a virtual business