This course will introduce students to programming-based tools and techniques for becoming an analytically minded manager. The course covers both a hands-on introduction to the concepts, methods and processes of business analytics as well as an introduction to the use of analytics as the basis for creating a competitive advantage. In the first half of the course, we will learn how to extract value from data by asking the right questions and using the appropriate analytical methods and tools. These methods comprise of data preprocessing steps, explanatory analysis, optimization routines, and machine learning techniques. Having developed an understanding of the fundamentals, in the second half of the class our attention shifts towards learning how managers can use these techniques as the basis for decision making and creating competitive edge from their enterprise data. No prior programming experience is required; learning basic programming is part of successful completion of the class.