561A1: Cross Genre Copyediting - Part grammar lab and part editing workshop, this course offers a deep dive into developing effective prose style for different areas of writing, including reports, articles, essays and advertising copy. Students get instruction in grammar, usage, and copyediting for accuracy and style--beyond the AP Style Guide and across multiple genres. The course provides a comprehensive look at changes in usage over time and equips students with the skills they need to use various style guides or create their own. Writers and editors in any area of concentration across the university will gain an understanding of how closely their reputations are linked to clean copy. 561 B1: Entertainment Marketing surveys the modern media landscape to explore strategies, tactics, techniques, communications, emerging technologies, and business models employed in marketing entertainment. To understand the business, how it is changing, and how to prepare yourself for change yet to come, we begin by looking back at the evolution of the entertainment industry. Then we dig into today's major media, entertainment and technology companies to see the elements of marketing campaigns - advertising, publicity, promotion, and research and discover how the business operations of these various companies shape their focus and impact creative decisions. The first weeks of the class lay the foundation for a subsequent series of weekly case studies on major companies. Looking at marketing through the lens of several industry leaders reveals similarities, differences, and competitive advantages between companies. This semester will be conducted as an asynchronous class with plenty of opportunities for students to research topics and share their findings with the class. Guest speakers will occasionally add their perspectives. Feature films and television are the primary focus of this class; however, we have the opportunity to include music, sports, and fashion, depending on student interests.