Ad Lab

COM CM 420

  • Teamwork/Collaboration

Experience in student-run, full-service advertising agency. Students organize, manage, and perform all functions: solicit business, perform market and consumer research, contact clients, write plans, create advertising campaigns, evaluate media, and prepare campaign evaluations for community service agencies. 2 cr. Effective Fall 2018, this course fulfills a single unit the following BU Hub area: Teamwork/Collaboration.