Courses

The listing of a course description here does not guarantee a course’s being offered in a particular semester. Please refer to the published schedule of classes on the Student Link for confirmation a class is actually being taught and for specific course meeting dates and times.

The listing below reflects the Hub units fulfilled by courses in the 2019/2020 academic year.

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  • COM CM 323: Design Strategy & Software
    Provides knowledge and practice for effective graphic design for all media. Develops a foundation in design principles and creative software skills including Adobe Illustrator, Photoshop, and InDesign. Students create projects demonstrating how design strategies are used to engage audiences, and enhance comprehension of all forms of mass communication from traditional print to digital media. Effective Fall 2018, this course fulfills a single unit in each of the following BU Hub areas: Aesthetic Exploration, Digital/Multimedia Expression, Creativity/Innovation. 4 cr. Either sem.
    • Aesthetic Exploration
    • Digital/Multimedia Expression
    • Creativity/Innovation
  • COM CM 331: Writing for Communication
    Intensive exposure to some of the basic writing formats in the communications profession: news releases, letters, features, and profiles. Lead writing, editing, and techniques of interviewing. Extensive writing and rewriting. Develops basic writing skills for different audiences. Effective Fall 2018, this course fulfills a single unit in the following BU Hub area: Writing- Intensive Course.
    • Writing-Intensive Course
  • COM CM 334: Advertising in the U.K.
    Focuses on London's stellar reputation for creative and production excellence in advertising; examines how the advertising is shaped by the anti-sell, irony-modulated consumer culture, and emphasizes the way that deifying research risks diluting creative. Effective Fall 2019, this course fulfills a single unit in the following BU Hub areas: Philosophical Inquiry and Life's Meanings, Aesthetic Exploration.
    • Philosophical Inquiry and Life's Meanings
    • Aesthetic Exploration
  • COM CM 413: Problem Solving in British Public Relations
    This course explores the background, context, theories, practices and functions of PR in Britain, analysing the environment of British organisations and its impact on PR planning and strategy, including the corporate, governmental and non-profit sectors. Effective Fall 2019, this course fulfills a single unit in each of the following BU Hub areas: Social Inquiry I, Digital/Multimedia Expression, Creativity/Innovation.
    • Social Inquiry I
    • Digital/Multimedia Expression
    • Creativity/Innovation
  • COM CM 420: Ad Lab
    Experience in student-run, full-service advertising agency. Students organize, manage, and perform all functions: solicit business, perform market and consumer research, contact clients, write plans, create advertising campaigns, evaluate media, and prepare campaign evaluations for community service agencies. 2 cr. Effective Fall 2018, this course fulfills a single unit the following BU Hub area: Teamwork/Collaboration.
    • Teamwork/Collaboration
  • COM CM 457: Seminar in Global Promotional Strategies
    This course develops both conceptual knowledge and practical skills to identify the most appropriate and cost-effective global promotional strategies and develop and implement successfully such a strategy in an increasingly competitive and volatile global environment. Effective Fall 2019, this course fulfills a single unit in each of the following BU Hub areas: Social Inquiry II, Global Citizenship and Intercultural Literacy, Critical Thinking.
    • Global Citizenship and Intercultural Literacy
    • Social Inquiry II
    • Critical Thinking
  • COM CM 510: Media Expression and Communication
    This course introduces students to using new media tools as a source and vehicle for creating expression and media communication. Students will acquire building blocks for design thinking and hands-on skills to successfully communicate ideas using media technology. Students will experience the design process: ideation to execution. Topics on media technology, interface design, information architecture, and interaction design will be covered. Effective Fall 2018, this course fulfills a single unit in the following BU Hub area: Digital/Multimedia Expression.
    • Digital/Multimedia Expression
  • COM CM 518: Creative Video Development
    Students develop concepts, create scripts and storyboards, and study execution-based challenges of video production. Students will create extendable advertising concepts for video, designed to succeed in a changing media landscape on multiple platforms.4 cr. Either sem. Effective Fall 2018, this course fulfills a single unit in each of the following BU Hub areas: Digital/Multimedia Expression, Creativity/Innovation, Teamwork/Collaboration.
    • Digital/Multimedia Expression
    • Teamwork/Collaboration
    • Creativity/Innovation
  • COM CM 521: International Marketing Communications and Public Relations
    Introduction to the strategic marketing concepts, tools and frameworks that underlie consumer marketing strategies and impact on their everyday selections. Analysis and assessment of companies operating in British and European markets that face increased global competition, demanding consumers and fast-evolving technologies. Examples used during the course are continually updated to reflect current events. Effective Fall 2019, this course fulfills a single unit in each of the following BU Hub areas: Social Inquiry I, Oral and/or Signed Communication.
    • Social Inquiry I
    • Oral and/or Signed Communication
  • COM CM 525: Public Relations Ethics
    This course will acquaint students with ethical standards and expectations society has for public relations practitioners. Through the study of case studies and other readings it will prepare students so they can adequately wrestle with ethical complexities, dilemmas and ambiguities so as to form personal ethical underpinnings for their future careers. 4 credits. Effective Fall 2019, this course fulfills a single unit in the following BU Hub area: Ethical Reasoning.
    • Ethical Reasoning
  • COM CO 101: The World of Communication: The Human Storyteller
    Introduces students to many fundamental principles of communication. Students also learn about the intertwined nature of communication professions as they explore the major fields of study in communication. Guest lectures from various industries inform students of potential future career paths. Effective Fall 2018, this course fulfills a single unit in each of the following BU Hub areas: Social Inquiry I, Digital/Multimedia Expression.
    • Social Inquiry I
    • Digital/Multimedia Expression
  • COM CO 106: Public Speaking and Social Media Communication
    We will examine construction methodologies and best practices regarding verbal and visual aspects of in-person and virtual presentations, investigate timely digital tenets of modern careers including developing your online footprint, ethical/legal guidelines, and transferring online success to offline outcomes. Effective Fall 2018, this course fulfills a single unit in each of the following BU Hub areas: Digital/Multimedia Expression, Oral and/or Signed Communication.
    • Oral and/or Signed Communication
    • Digital/Multimedia Expression
  • COM CO 201: Introduction to Communication Writing
    The College of Communication's core undergraduate writing course. Students refresh their grammatical and stylistic skills and apply those skills to professional writing assignments. Prepares students to write with clarity, conciseness, precision, and accuracy for the communication fields. Effective Fall 2018, this course fulfills a single unit in each of the following BU Hub areas: Writing-Intensive Course, Oral and/or Signed Communication, Research and Information Literacy. (Students on the Hub cannot take WR100 as a pre-requisite.)
    • Oral and/or Signed Communication
    • Research and Information Literacy
    • Writing-Intensive Course
  • COM FT 201: Screen Language: The Aesthetics, Grammar and Rhetoric of the Moving Image
    In this course, students study and practice the art and craft of expressing themselves persuasively through audio-visual media. The aim is both to familiarize students with the conventions of screen language and to test the validity of those norms. Effective Fall 2018, this course fulfills a single unit in each of the following BU Hub areas: Digital/Multimedia Expression, Creativity/Innovation.
    • Digital/Multimedia Expression
    • Creativity/Innovation
  • COM FT 250: Understanding Film
    Understanding Film introduces students to key aesthetic aspects of film. Students study a variety of historical and contemporary examples of fiction and nonfiction films that illustrate the expressive possibilities of image and sound. Students learn to analyze, explain and write about these formal elements. Effective Fall 2019, this course fulfills a single unit in each of the following BU Hub areas: Aesthetic Exploration, Critical Thinking.
    • Aesthetic Exploration
    • Critical Thinking
  • COM FT 303: Understanding Television
    This course examines television (and its foundation in radio) as it emerged, stabilized as an aesthetic and technological form, interacted with other media, was regulated and deregulated, and was shaped by and shaped the culture around it. We will use the sitcom and soap opera genres as aesthetic through-lines for this study and examine their evolution in historical contexts. Throughout the semester, we focus on broadcasting's beginnings, expansion, establishment as the national, mass medium in America, and eventual fracturing into niches. Effective Fall 2019, this course fulfills a single unit in each of the following BU Hub areas: Aesthetic Exploration, Historical Consciousness, Critical Thinking.
    • Aesthetic Exploration
    • Historical Consciousness
    • Critical Thinking
  • COM FT 310: Storytelling for Film & Television
    An introduction to the art and craft of storytelling through the moving image. Particular emphasis will be given to writing short scripts. Topics covered include character development and narrative structure as it applies to shorts, features and episodic television. Effective Fall 2018, this course fulfills a single unit in each of the following BU Hub areas: Writing-Intensive Course, Creativity/Innovation.
    • Creativity/Innovation
    • Writing-Intensive Course
  • COM FT 316: The Impact of Film and Television in Modern Britain
    Students will explore the evolution of British Film and Television from the 1960s to the present day through a case study approach organized by genres and/or styles, affording an analysis of changes to production, aesthetics and representation over time. Effective Fall 2019, this course fulfills a single unit in the following BU Hub areas: Aesthetic Exploration, Historical Consciousness.
    • Aesthetic Exploration
    • Historical Consciousness
  • COM JO 150: History and Principles of Journalism
    This course surveys the evolution of the American news media. Students examine press freedom, censorship, changing definitions of news and shifting business models underlying journalism. Based on that history, students examine the enduring values and principles of journalism in modern society. (Formerly JO357, cannot be taken for credit if JO357 has been taken.) Effective Fall 2018, this course fulfills a single unit in the following BU Hub area: Historical Consciousness.
    • Historical Consciousness
  • COM JO 200: Newswriting
    Students acquire fundamental newsgathering and writing skills needed to thrive as a journalist working in any platform. The course is based in the classroom, but students are expected to learn and adhere to professional newsroom standards. The course focuses on essential practices and principles that apply to reporters, photographers, bloggers, producers and editors at newspapers, magazines, radio, television and online media. The class emphasizes news judgment, storytelling and reporting skills as well as writing clearly and quickly. Effective Fall 2019, this course fulfills a single unit in each of the following BU Hub areas: Writing- Intensive Course, Critical Thinking, Research and Information Literacy.
    • Critical Thinking
    • Research and Information Literacy
    • Writing-Intensive Course

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