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QST MK 928: Mathematical Modeling in Marketing
There are many decision problems in marketing that require mathematical modeling, using operations research/ management science approaches. This type of modeling is distinct from "statistical modeling;" this latter type of modeling is very worthy of study, and is heavily covered in various other courses you will take or have taken (e.g., QM915: Multivariate Analysis). The course consists mainly of discussing a variety of assigned journal articles in the various area of management, with the plurality illustrating marketing applications. The articles focus on optimization models. There are also lectures on the major optimization techniques (e.g., calculus, linear programming, decision analysis) emphasized in the course. The grading is based half on class participation and half on a required paper. Open to MBA students with instructor's permission. Must meet with faculty member to discuss course content and goals. -
QST MK 998: Directed Study: Marketing
PhD-level directed study in Marketing. 1, 2, or 3 cr. Application available on the Graduate Program Office website.
